mobile web 2.0 11 june 2008 osney

Tony Fish CEO [email protected]

AMF Ventures provides professionalconsulting services that will enable your enterprise to build returns within

the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking and beyond….


Where mobile web thinking was in 2006


mobile content

mobile content

Harnessing Collective

Intelligence

Capturing Content at the

Point of inspiration

Extending the web

Mobile web 2.0

I am a tagmy identity

I am a tagmy identity

multilingualmobile access

multilingualmobile access

digital convergence

digital convergence

mobilesearch

mobilesearch

AJAX/widgets

AJAX/widgets

Uniquely mobile

LocationLocation


EnablersPlatformAccessDeviceUser

User Device Access Platform Enablers

User creates content and publishes it

Content created for the user to consume

Point of inspiration

Sport

reality

family

News

friendsholiday

night out

movie

cartoon

Adult

e.g publishing

e.g search e.g payment security, DRM

e.g GSM WiFi UMTS

e.g phone smartphone

e.g hosting, integration with WWW

Events

Professional Editing

Content creation

PersonalTagging

Professionalcapture

concert

music

colleaguesgathering

Personalcreation

Personalcapture

SportNews

Point of entertainment

Events


before we do where thinking is up to…


let’s do what mobile web 2.0 is not….


technology

company

service

owned

android

mobile OS

framework

platform


by the way


I don’t care if you call “mobile web 2.0”


Mobile 2


Mobile 2.0


Next gen mobile


MW2


or any other flavour


what I do care about, is


that you engage in thinking and debate


so Mobile Web 2.0 is….


all about


UnIqUeNeSs


here is the story


…from the mobile Internet

.. from watching TV

…in front of the PC

..from engaging with a PC/Web

..spent with a mobile in your pocket

…generated from a mobile device

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

% of time

Value of metadata

Source AMF Ventures www.amfventures.com

Doing traditional stuff, search, buy, find, map etc

Automated data pick up


next slide is messy


contextpersonalis

ation

recommendation

requirement/ enforcement

security trust loginauthentication

proof

desire/ pressure/ community

attention location time searchcontentcreate

Identity

access

contentconsume

purchase

banking discovery

advertising

reputation

corporate

Digital Footprint

individual community

inputs

outputs

who benefits

motivation

database

Clo

sed

loop

of

feed

back

and

im

pro

vem

ent

trade or barter

billing

influence

meaningful

prime relationship


so what?


who does it effect and how…


mobile web 2.0 thinking does effect the…


developer, design and handset


application interface and structure


service structure and network design


delivery and capabilities


trust


brand


position


strategy


regulation and policy


and you will hear about these today


as I know most of the speakers


parting thoughts


http://www.mobileweb20.com


Why speak to Tony Fish 07808 142121

funding

strategy non exec

implementation

knowledge

workshops


don’t forget


UnIqUeNeSs

mobile web 2.0 11 june 2008 osney

Technology