mÜller social media case study by young digitals - arabnet beirut

MARCO PEZZANO

YOUNG DIGITALS IS A BRAND COMMUNICATION AGENCY BASED IN PADOVA, ITALY.

TRAINING GRAPHICS & VIDEO

CONSULTANCY & RESEARCH

DEVELOPMENTMEDIA MANAGEMENT

COMMUNITY MANAGEMENT

A JOURNEY THROUGH

SENSESA social media case history by Young Digitals

Müller ItalyStarring:

THIS IS

MÜLLER

13%-20% MARKET SHARE

THE ONLY REAL BRAND

PREMIUM PRICE POSITIONING

youtube.com/watch?v=q1ZlZR0UNSA

SEXY

IRONICALLURING

...AND GOODTOO GOOD.

OF COMMENTS ON FACEBOOKWERE LIKE...

MMM... BUONISSIMO!

98%

HEY YOUNG DIGITALS, PLEASE MAKE OUR FANS INTERACT IN A SMARTER WAY

LOVE, MÜLLER

WOMEN’S WORLD

PASSIONS

LOVE

PLEASURE

SENSUALITY

SENSES

SYNESTHESIA

CONTAMINATIONINTEGRATION

PINTEREST

ImagesTrendsInspiration

GOODREADS

ReviewsCulture

FOURSQUARE

VenuesExperiences

POLYVORE

OutfitsStories

PRODUCT

ContextConsistency

EMOTIONALPRODUCTIVENOT POLARIZING

THE OUTCOME

Selena Pellegrini I like the kind tone of this post, one that is uncommon nowadays, on facebook but also in real life. You never get to hear such delicate yet simple words.February 18 at 5:20pm - Like

THE JOURNEY ISN’T OVER

Young Digitals Srlvia Fornace Morandi 24 - 35133 Padova Italy

web: www.youngdigitals.com - mail: info@youngdigitals.com

THANK YOU