mvp design hacks

MVP Design Hacks!Safe-fail Experimentation

Maximize your validated learning for minimum investment!

Naresh Jain naresh@agilefaqs.com

@nashjain http://nareshjain.com

Let’s look at some interesting Startups

Two billion people still use dangerous, expensive kerosene lamps.

But...

• Villagers don’t think what they are using is expensive & hazardous

• Villagers are afraid of technology products

• They simply lack awareness and are quite contented with what they have

Pivot

Over 1,00,000 Villages are lit-up using Sun King

Safe drinking water

Pivot

Pivot

Moral of the Story

Focus on Mobile

Inspect and Adapt - Pivot

Is there a better (cheaper) way?

Src: Jeff Patton

Src: Jeff Patton

BML Cycle Src:  Lean  Startup

MVP - Minimal Viable Product?

MVP - Minimal Viable Product?

• "Version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."

MVP - Minimal Viable Product?

• "Version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."

• The goal of an MVP is to test fundamental business hypotheses (leap-of-faith assumptions) and to help entrepreneurs begin the learning process as quickly as possible.

http://vimeo.com/24749599

Ignite: Lean Startup - Paul Howe, Founder & CEO of NeedFeed "How $40 Saved Us 9 Months and $2MM"

http://www.youtube.com/watch?v=ZUG9qYTJMsI

DollarShaveClub.com - Our Blades Are F***ing Great

http://agilejobs.in

Traditional Abacus

✓ No pin-pointed feedback & delayed feedback cycles reducing the quality & speed of learning

✓ Not self-paced, nor adaptive. All or nothing approach.

Our Hypothesis

• We believe that

• providing instant feedback to the kids will achieve a better learning experience

• allowing kids to go at their own pace will be faster and will achieve better satisfaction for the kids

Electronic Abacus - 3D Model

• Will kids really be able to use this?

• Will we be able to really give actionable feedback?

• Will this help?

1st MVP - Off-the-Shelf iPad App

How to make this viral?Gamification & Sense of Purpose

Storyline-Sense of Purpose

Activity Based Learning

Dashboard

Different types of questions to exercise different parts of the brain

Individual Question - Scoring and Feedback

The reward system is tied to duration and consistency of practice

Coins earned during the practice sessions can be used to redeem food for your pet character or for other practice games.

We measure and track each student's thinking ability and enhanced memory power

Practice via Challenges @ end of each lesson

Peer-to-Peer

12

40

40

41

Commercial Break!

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AgileFAQs. All Rights

Mumbai

Tech Talks!

Action Precedes Clarity

Isn’t there a faster, cheaper way to figure out

your product strategy?

Safe-Fail Experimentation

Let’s say you’ve to design the world’s busiest

traffic intersection

Safe-Fail Experimentation

Safe-Fail Experimentation - Summary

• Experiment freely and expect failure.

• Start with experiments where failure can be tolerated.

• Design experiments that can be monitored.

• Run multiple experiments in parallel.

• Share the results of your experiments with others, and learn from the results of their experiments.

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Cab Route Optimisation

Most companies provide cab pick and drop services to their employees.

Company wants to

improve the utilisation of the cabs

reduce the cab expenses (lesser # of cabs, reduce total distance travelled by cabs)

reduce the time taken for employees to get to office

Constraints

Employees traveling from different locations at different times (flexi-office hours, shifts, unplanned meetings)

We need to give the cab vendor enough notice to arrange the cabs

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Product Discovery

Goals/Themes CAPTURE TRAVEL

AND DATE TIME

VALIDATE ROUTES OF CARS AND TYPE OF CARS

DRIVER AND CAB ALLOTMENT

NOTIFY THE SUBSCRIBERS ABOUT CABS AND DRIVERS

CAPTURE EMPLOYEE TRAVEL PREFERENCE

Specify starting address

Enter my details (Emp ID,Name,Phn,Email ID)

Book a cab by specifying pick up /drop time

CALCULATE ROUTES

Read the rejection reason

View no. of employees, duration, no. of cabs per route

View total number and type of cabs per day in month

Get routes and number of people from system

Allocate driver and cabs to routes

Send sms notification with cab number, driver number and pickup time

MONITORINGCompare with the previous snapshot

Keep a track on average no. of employees per cab

Keep a track on the total distance travelled by the cabs

Monitor successful last minute changes

Monitor the avg. time taken by cabs per route

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Low-Fi Prototyping & Interaction Design Testing

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Landing Page

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Entering their Location

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Signing Up

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Office In and Out Time

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Update Schedule

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Generates the Report

Moral of the Story!

Vision

Moral of the Story!

Vision StrategyAchievedVia

Moral of the Story!

Vision StrategyAchievedVia

Hypothesis

Based On

Moral of the Story!

Vision StrategyAchievedVia

Hypothesis

Based On

Safe-FailExperiments

Safe-FailExperiments

Safe-FailExperiments

ValidatedVia

Moral of the Story!

Vision StrategyAchievedVia

Hypothesis

Based On

Safe-FailExperiments

Safe-FailExperiments

Safe-FailExperiments

ValidatedVia Validated

LearningValidatedLearning

ValidatedLearning

ToObtain

Moral of the Story!

Vision StrategyAchievedVia

Hypothesis

Based On

Safe-FailExperiments

Safe-FailExperiments

Safe-FailExperiments

ValidatedVia Validated

LearningValidatedLearning

ValidatedLearning

ToObtain

TweakImprove

Moral of the Story!

How great leaders inspire action - https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en

Vision-Strategy-Product Pyramid

Golden Circle (Simon Simonek)

HOWWHY

HOW

WHAT

Vision

Strategy

Product

Vision-Strategy-Product Pyramid

Pivot

Refine/Optimize

Golden Circle (Simon Simonek)

HOWWHY

HOW

WHAT

Vision

Strategy

Product

Rarely Changes

Interested in Real Hands-on Workshop?

Checked out the following workshops we offer:

• Two Days Crafting Out MVPs Workshop

• http://agilefaqs.com/services/training/crafting-out-mvps

• Five Days Product Discovery Workshop

• http://agilefaqs.com/services/training/product-discovery

• Two Days Product Owner/Management Workshop

• http://agilefaqs.com/services/training/product-owner

MPV Design Hacks!Safe-fail Experimentation

Maximize your validated learning for minimum investment!

Naresh Jain naresh@agilefaqs.com

@nashjain http://nareshjain.com

Thank you! Questions?