new innovations in seo

New Innovations in SEODavid Reilly

Managing Director

BARRACUDA

About Us

• London based, full service Search Marketing Agency

• Strengths: Technical expertise, strategic thinking and understanding new innovations

• Diverse client base - SME’s, Charities, Blue Chip

Innovation 1

Social Media will have a critical impact on SEO

performance in the future

Why does Social Media matter?Huge growth• 24 million UK subscribers of Facebook alone!The reach• Conversation, feedback community, openness,

connectednessThe influence on consumer behaviour• A new type of customer engagement

characterised by a two way conversation

How Social Media boosts SEO?• Building links

Creating do-follow profiles: Example: LinkedinDistribution of “linkbait”: topical content

• Finding ‘advocates’ who will link back to you Via Twitter/friend feed

• Capturing long tail trafficBlogging around long tail topics

Innovation 2

Real time Search

What is Real Time Search?July 09, Bing launches real time Twitter feeds

into search resultsGoogle follows suits with real time live updates

from “popular sites” like Twitter and FriendFeed, as well as headlines from news

Aug 10, Google launched separate real time Search page:

What’s the opportunity?• Real-time search delivers breaking news the

moment it's happening• Stories pulled from Twitter, Facebook, blogs and

authority news services• Brand Reputation! Major brands will need to

carefully monitor news sources, tweets and authority bloggers

• Use Google alerts to monitor Real Time Stories:http://www.google.com/alerts

Innovation 3

Mobile Search

Mobile Search?the practice of querying a search engine from an

Internet-connected handheld device, such as a smart phone.

types of information that users search for on mobile devices are typically different from pc based searches e.g. Location search

mobile search marketing will account for 73% of the industry by 2013, up from 24% in 2008. Source: Kelsey Group July 2010

“The new rule. Mobile First” Eric Schmidt – CEO Google

What’s the opportunity?Mobile Web is growing eight times faster than the

equivalent desktop Web model of ten years ago,Smartphone sales will soon surpass PC salesMobile search traffic grew 50 percent in the first

half of 2010, “growing much quicker than everything else.”

Excellent Creative possibilities Voice, location based Search, image recognition

ConsiderationsApps Versus a Mobile WebsiteWhat business problem are you trying to solve?Which customer segments is this relevant to?What are they doing with mobile?What problem could you solve for them?Can you build a business case to justify IT?

Innovation 4

Web Search and TV convergence

What is it?May 2010- Google has launched 'smart' TV open

platform, a service that unites surfing on the internet with surfing TV channels.

Open platform that unites TV programming and the internet.

“If Google TV performs and delivers as the demo claims it will be a very desirable consumer product.” Search Engine Land

What’s the opportunity?An easy and fast way to navigate television Video

channels, websites, apps, shows and moviesHuge mass market potentialUsers will also be able to use Android phones or

iPhones as Google TV remotes SEO developers can start optimizing their

websites for Google TV today: http://www.google.com/tv/developer/

Thank you!

Its time to test, experiment and evaluate!

David Reillydavid@barracuda-digital.co.uk