new innovations in seo
DESCRIPTION
A presentstaion frome ad tech analysing the impact of Real Time, Social Media, Mobile and Google TVTRANSCRIPT
New Innovations in SEODavid Reilly
Managing Director
BARRACUDA
About Us
• London based, full service Search Marketing Agency
• Strengths: Technical expertise, strategic thinking and understanding new innovations
• Diverse client base - SME’s, Charities, Blue Chip
Innovation 1
Social Media will have a critical impact on SEO
performance in the future
Why does Social Media matter?Huge growth• 24 million UK subscribers of Facebook alone!The reach• Conversation, feedback community, openness,
connectednessThe influence on consumer behaviour• A new type of customer engagement
characterised by a two way conversation
How Social Media boosts SEO?• Building links
Creating do-follow profiles: Example: LinkedinDistribution of “linkbait”: topical content
• Finding ‘advocates’ who will link back to you Via Twitter/friend feed
• Capturing long tail trafficBlogging around long tail topics
Innovation 2
Real time Search
What is Real Time Search?July 09, Bing launches real time Twitter feeds
into search resultsGoogle follows suits with real time live updates
from “popular sites” like Twitter and FriendFeed, as well as headlines from news
Aug 10, Google launched separate real time Search page:
What’s the opportunity?• Real-time search delivers breaking news the
moment it's happening• Stories pulled from Twitter, Facebook, blogs and
authority news services• Brand Reputation! Major brands will need to
carefully monitor news sources, tweets and authority bloggers
• Use Google alerts to monitor Real Time Stories:http://www.google.com/alerts
Innovation 3
Mobile Search
Mobile Search?the practice of querying a search engine from an
Internet-connected handheld device, such as a smart phone.
types of information that users search for on mobile devices are typically different from pc based searches e.g. Location search
mobile search marketing will account for 73% of the industry by 2013, up from 24% in 2008. Source: Kelsey Group July 2010
“The new rule. Mobile First” Eric Schmidt – CEO Google
What’s the opportunity?Mobile Web is growing eight times faster than the
equivalent desktop Web model of ten years ago,Smartphone sales will soon surpass PC salesMobile search traffic grew 50 percent in the first
half of 2010, “growing much quicker than everything else.”
Excellent Creative possibilities Voice, location based Search, image recognition
ConsiderationsApps Versus a Mobile WebsiteWhat business problem are you trying to solve?Which customer segments is this relevant to?What are they doing with mobile?What problem could you solve for them?Can you build a business case to justify IT?
Innovation 4
Web Search and TV convergence
What is it?May 2010- Google has launched 'smart' TV open
platform, a service that unites surfing on the internet with surfing TV channels.
Open platform that unites TV programming and the internet.
“If Google TV performs and delivers as the demo claims it will be a very desirable consumer product.” Search Engine Land
What’s the opportunity?An easy and fast way to navigate television Video
channels, websites, apps, shows and moviesHuge mass market potentialUsers will also be able to use Android phones or
iPhones as Google TV remotes SEO developers can start optimizing their
websites for Google TV today: http://www.google.com/tv/developer/
