new media consultants & trainers © 2009 virtual eyesee new media tools for market research...

New Media Consultants & Trainers

www.virtualeyesee.com© 2009 Virtual EyeSee

New Media ToolsFor Market Research

MRIA - June 11th 2009

Natasha D’Souza

www.virtualeyesee.com

natasha@virtualeyesee.com

www.virtualeyesee.com

© 2009 Virtual EyeSee

New Media

Blogs Social Networks Microblogs Video sharing Photo sharing Wikis Podcasts

2

www.virtualeyesee.com

© 2009 Virtual EyeSee

Other terms

Social Media

Web 2.0

Social Web

Interactive Web

Digital Media3

www.virtualeyesee.com

© 2009 Virtual EyeSee

Social Media Participants

4Confidential

inactives login but do nothing after

collectors just add friends links etc..

spectators observe on the sidelines

www.virtualeyesee.com

© 2009 Virtual EyeSee

Social Media Participants

5Confidential

joiners join and participate a little

creators publish the videos for contest, write blogs, upload video, photos etc..

critics will comment on blogs, post ratings , reviews

www.virtualeyesee.com

© 2009 Virtual EyeSee

RSS

Confidential

www.virtualeyesee.com

© 2009 Virtual EyeSee

7

Have you seen this?

www.virtualeyesee.com

© 2009 Virtual EyeSee

8

RSS Reader

Google Reader

FeedBurner

RSS reader

www.virtualeyesee.com

© 2009 Virtual EyeSee

API

Confidential

www.virtualeyesee.com

© 2009 Virtual EyeSee

Social Networks

Social Network for professionals

10

www.virtualeyesee.com

© 2009 Virtual EyeSee

LinkedIn

Social Network for professionals

11

www.virtualeyesee.com

© 2009 Virtual EyeSee

12

LinkedIn

Linked In Ads- Age, gender, location,

Linked Applications- Polls- Blogs- Slideshare- custom applications

Groups Events Buy data

www.virtualeyesee.com

© 2009 Virtual EyeSee

Facebook

Confidential

Real people with Real friends

www.virtualeyesee.com

© 2009 Virtual EyeSee

14

Facebook

Facebook Ads- Age, gender, location…

Facebook Applications- Polls- Quizes- Fun applications

Groups Public Profiles Events Buy data

www.virtualeyesee.com

© 2009 Virtual EyeSee

Microblogs

Confidential

www.virtualeyesee.com

© 2009 Virtual EyeSee

Microblogs

Identi.ca

Twitter

Jaiku

Yammer

16

www.virtualeyesee.com

© 2009 Virtual EyeSee

17

Microblogs

Search by topic

Hastags

trending

www.virtualeyesee.com

© 2009 Virtual EyeSee

Microblogs

SocialMention

TweetScan

Tweet Stats

18

www.virtualeyesee.com

© 2009 Virtual EyeSee

Benefits

real time results

in some cases highly targeted

free

19

www.virtualeyesee.com

© 2009 Virtual EyeSee

Conclusion

20Confidential

There is a lot of information on in New Media Explore, listen to what people are saying

Need to define what best practices are

Work with the vendors to improve on these technologies, reporting mechanisms

www.virtualeyesee.com

© 2009 Virtual EyeSee

Confidential21

Connect

EyeSee http://www.virtualeyesee.com/blog/

Fan at http://en-gb.facebook.com/pages/Virtual-EyeSee/36774699796

Tweet at http://twitter.com/VirtualEyeSee

Link at http://www.linkedin.com/in/natashadsouzadotcom

Email natasha@virtualeyesee.com

The old fashioned way 613-327-4410