nos 2020 versie 2

TV 2.0

Vincent Everts

vrijdag 2 oktober 2009

Who isVincent Everts?

find, collect, publish

www.yubby.comvrijdag 2 oktober 2009

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

Web1.0

7

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines

Radio & TV via internet

TV through

TV kijken via..

Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph

• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

12

IMPACT ON BUSINESS

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-67

Dell notebooks

17

E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org

ProductinformatieSocial toolsvrijdag 2 oktober 2009

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

News

beta

• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

Who talks

Blogs demografie

Bron: Technorati 2008vrijdag 2 oktober 2009

Weblogs

Everyone blogs!vrijdag 2 oktober 2009

RSSvrijdag 2 oktober 2009

RSS Readers

Email is broken

Communication 2.0

Why callvia computer?

It’spersonal!

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationRevisionscompare

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Best Web 2.0 software

Web 2.0 Trend:Co-Creation

49

Social Networking

88

Internet goes mobile

Mobile internet is where internet was 5 years ago

94

New services:location, location, location

Mobiel internet

Impact of internet on TV!

The New TV?

• Digital TV

• Harddisk recorder / PVR

• HDTV

• Internet TV

1,2 Mio1,5 Mio

BOOM"Platte" TV

Penetration of HD recorders (estimated)

HDTV & PVR’s in US

# PVR’s % PVR’s

2008 28,6M 25%

2014 52,3M 44%source: MAGNA

25% has HDTV & PVRvrijdag 2 oktober 2009

http://magnainsights.com/

Connected devices

0

25

50

75

100

2009 2013

100 M

57 M

Connected devices will almost double in 4 years

source: Park Associates

http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

Internet overtakes TV

If the current growth continuesthe internet will overtake TV

as most consumed media in 2010

Video Everywhere

3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 2 oktober 2009

http://www.youtube.com/watch?v=6gmP4nk0EOE

0

75

150

225

300

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

Internetvideois not just YouTube!

Tudou.com bigger YouTube

13,072,164,000 videos available

75.5% of internet audience viewed online video

312 minutes of video watched

on average

3.5 minutes average duration

of the video watched

How big is video?

source: ComScore Feb 2009vrijdag 2 oktober 2009

Online video is the most popular online entertainment, with more than 1 in 2 (50%) Europeans watching video

An increase of over300% since 2006

TV can survive next toPVR & internet

But doesn’treceive undivided

attention...vrijdag 2 oktober 2009

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers

43B

57B

Embeds / WidgetsNBC.com

1 Billion full episodestreams in 2 years

43% via embeds & widgets

NBC.com

source: NewTeeVeevrijdag 2 oktober 2009

http://newteevee.com/2009/04/16/nbc-hits-1b-full-episode-streams/

Watch it anywhereSamenvatting

Hele uitzending

Widgets

ClipsUpdates

If you don’t do it, someone else will...

With these HD devices anyone can do it!

Easy & everywhere

• Create videos with ease• Let customers create

videos about youvrijdag 2 oktober 2009

• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming

Produce your own TV

Lifestreaming

• Studio in a box

Lifestreaming

• Live streaming on mobile phone

• Nokia, iPhone, Blackberry

• Put on blogs, facebook

• Robert Scoble popularized

Lifestreaming

Life blogging with mobile without installation

HD Internetvideo

• Super quality

• Available in next 5 years everywhere

Click to play

http://livepage.apple.com/

http://www.vimeo.com/459938/

Find, Collect, Publish

Find35+ sources (more on the way)

Friends & profiles

+35 video sources

& more to follow!vrijdag 2 oktober 2009

Find, Collect, Publish

Collect

Drag & dropEdit meta dataSee previews

Player page

Manage video

Publish it with widgets

Elections 2.0

Obama Girl

Elections 2.0

The phenomenon

80

“What are you doing in 140 characters”

Customer service

Twittering during TV

High peaks = broadcast

Low peaks =rerun

Track viewers interest

When & howdo I use Twitter?

source: Twitstats.com of @vincentevrijdag 2 oktober 2009

It’s now mainstream!

tweetdeck

+ TV =Social TV?

Marketing

2.0

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

Vincent Everts

http://www.vincente.nl

http://www.yubby.com

mailto:vincent@everts.net

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