nos 2020 versie 2

TV 2.0

Vincent Everts

vrijdag 2 oktober 2009

Who isVincent Everts?


find, collect, publish

www.yubby.comvrijdag 2 oktober 2009

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


7


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines


Radio & TV via internet


TV through


TV kijken via..


Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph


• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


17


E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org


ProductinformatieSocial toolsvrijdag 2 oktober 2009

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


News


beta


• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0


Who talks


Blogs demografie

Bron: Technorati 2008vrijdag 2 oktober 2009

Weblogs

Everyone blogs!vrijdag 2 oktober 2009

RSSvrijdag 2 oktober 2009

RSS Readers


Email is broken


Communication 2.0


Why callvia computer?


It’spersonal!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationRevisionscompare


Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Best Web 2.0 software


Web 2.0 Trend:Co-Creation


49


Social Networking


88

Internet goes mobile


Mobile internet is where internet was 5 years ago


94

New services:location, location, location


Mobiel internet


Impact of internet on TV!


The New TV?

• Digital TV

• Harddisk recorder / PVR

• HDTV

• Internet TV


1,2 Mio1,5 Mio

BOOM"Platte" TV


Penetration of HD recorders (estimated)


HDTV & PVR’s in US

# PVR’s % PVR’s

2008 28,6M 25%

2014 52,3M 44%source: MAGNA

25% has HDTV & PVRvrijdag 2 oktober 2009

http://magnainsights.com/

http://magnainsights.com/

Connected devices

0

25

50

75

100

2009 2013

100 M

57 M

Connected devices will almost double in 4 years

source: Park Associates


http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

Internet overtakes TV

If the current growth continuesthe internet will overtake TV

as most consumed media in 2010


Video Everywhere


3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 2 oktober 2009

http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=6gmP4nk0EOE

0

75

150

225

300

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube


Internetvideois not just YouTube!


Tudou.com bigger YouTube


13,072,164,000 videos available

75.5% of internet audience viewed online video

312 minutes of video watched

on average

3.5 minutes average duration

of the video watched

How big is video?

source: ComScore Feb 2009vrijdag 2 oktober 2009

Online video is the most popular online entertainment, with more than 1 in 2 (50%) Europeans watching video

An increase of over300% since 2006


TV can survive next toPVR & internet

But doesn’treceive undivided

attention...vrijdag 2 oktober 2009

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers


43B

57B

Embeds / WidgetsNBC.com

1 Billion full episodestreams in 2 years

43% via embeds & widgets

NBC.com

source: NewTeeVeevrijdag 2 oktober 2009

http://newteevee.com/2009/04/16/nbc-hits-1b-full-episode-streams/

http://newteevee.com/2009/04/16/nbc-hits-1b-full-episode-streams/

Watch it anywhereSamenvatting

Hele uitzending

Widgets

ClipsUpdates


If you don’t do it, someone else will...


With these HD devices anyone can do it!


Easy & everywhere

• Create videos with ease• Let customers create

videos about youvrijdag 2 oktober 2009

• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming


Produce your own TV


Lifestreaming


Lifestreaming

• Studio in a box


Lifestreaming

• Live streaming on mobile phone

• Nokia, iPhone, Blackberry

• Put on blogs, facebook

• Robert Scoble popularized


Lifestreaming

Life blogging with mobile without installation


HD Internetvideo

• Super quality

• Available in next 5 years everywhere

Click to play


http://livepage.apple.com/


























http://www.vimeo.com/459938/










Find, Collect, Publish

Find35+ sources (more on the way)


Friends & profiles


+35 video sources

& more to follow!vrijdag 2 oktober 2009

Find, Collect, Publish

Collect

Drag & dropEdit meta dataSee previews


Player page


Manage video


Publish it with widgets


Elections 2.0

Obama Girl


Elections 2.0


The phenomenon


80


“What are you doing in 140 characters”


Customer service


Twittering during TV

High peaks = broadcast

Low peaks =rerun


Track viewers interest


When & howdo I use Twitter?

source: Twitstats.com of @vincentevrijdag 2 oktober 2009

It’s now mainstream!


tweetdeck


+ TV =Social TV?


Marketing

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com

mailto:[email protected]




nos 2020 versie 2

Technology