online newsrooms vs digital content hubs

Online Newsroomor

Digital Content Hub?

A conversation with Sally Falkow and Tinu Abayomi-Paul

#ownthenews

Sally Falkow Accredited (APR)since 1994 Digital Evangelist since

2000 Publisher of Proactive Report

– one of the first 20 PR blogs – first published in 2003

First session on Digital PR at a PRSA conference (2004)

PR Trainer of the Year (2009) for the first Digital and Social PR Boot Camp classes in the US@sallyfalkow

Tinu Abayomi-Paul

2014 Inaugural Women's Leadership Fellow at Hot Momma's Project

Executive Editor at Hot Momma's Project

Former Editor of Women Grow Business (#wgbiz)

Currently serving on the Web.com/Network Solutions Social Web Advisory Board@tinu

The Media Landscape• The one factor that has

most impacted news in the last decade is search

• The one factor most likely to be the biggest influence on news in the next decade is social sharing

Source: Pew State of the Media Report

The Rise of Visual Content

• The majority of people describe themselves as visual learners.

• Content posted with visuals receives 94% more page visits and engagement.

• Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.

• Videos and images on landing pages increase average page conversion rates by 86%.

What the Media Wants• Images that tell the

story• Infographics that

help the reader grasp complex data

• Charts to show data visually

• Video that extends and enhances the story

Sneak Peek2014 Online Newsroom Survey

Results

Fortune 100• 96% have a newsroom• 29% still have a text-only news section – no

images or video!• 22% use visuals with individual press

releases• 61% have sharing options on their news

content• Over 90% have LI, Twitter and FB accounts• Only 22% have their social content linked

from their newsroom• 23% have optimized the content for search

Fortune 500• 98% have a newsroom• 38% are still text only – no images or video• 10% use visual on individual press releases• 42% have social sharing buttons on their

news content• 90% have LI, Twitter, FB and YT accounts• 14% link to all their social content from

their newsroom

Inc 500• 78% have a newsroom• 73% are text only – no images or video• 8% use visual on individual press releases• 12% have social sharing buttons on their

news content• 95% have LI, Twitter, FB and YT accounts• 2% link to all their social content from

their newsroom

QUESTIONS?@TINU

@SALLYFALKOW

http://www.press-feed.com