start-up techniques for journalists and newsrooms

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PERUGIA JOURNALISM FESTIVAL 2016 @ezraeeman

Start-Up Thinking for Journalists & Newsrooms


by @ezraeeman

VRT


by @ezraeeman


by @ezraeeman

Pioneering for tomorrow’s VRT


@ezraeeman

Pioneering for tomorrow’s VRT


@ezraeeman

A new way of making new news products, formats & concepts


empathy

insights

ideas

prototyping

validation

Design Thinking/Lean


EMPATHY


INSIGHTS


IDEA


PROTOTYPE


VALIDATE


empathy

insights

ideas

prototyping

validation


Measure

Learn

Build

Understand/Explore/Develop



Stories

Processes

Product/Format

Culture


@ezraeeman

Examples.


@ezraeeman

Give VRT an essential place in the life of the Youtube generation

#news, #digital


by @ezraeeman

6Things A daily edition - the 6 most interesting thingsfor young people in a digestible format


by @ezraeeman

6Things A daily edition - the 6 most interesting thingsfor young people in a digestible format6Things6Things


by @ezraeeman


but,But…


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4 PIVOTS publication – label – content - formats


by @ezraeeman


but,From editions to flow


by @ezraeeman


but,From editions to flow

website - facebook - youtube - snapchat

publication

website - facebook - youtube - snapchat

publication


@ezraeeman



by @ezraeeman


but,From 6things to Sambal


by @ezraeeman


but,From 6things to Sambal

label


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by @ezraeeman


but,From aggregation to creation


by @ezraeeman



content


by @ezraeeman



contentcontent


@ezraeeman

Sambal

B

beautiful

E

entertaining

S

serious

L

LOL

A

amazing

G

geeky

#newscontent


@ezraeeman


@ezraeeman

Ninjanieuws


@ezraeeman


@ezraeeman

?


level that fills the

need of users.

Time

Perfo

rman

ce

legacy media disruptors

Innovation at two speeds.


News Lab News Impact Team

Teamleader: Chief Creative Developer

User Insights Visual Creative (Video)

UX/Front-End Journalist Rotation

News Next HUB

Teamleader: ER

Journalist Journalist

Visual Creative (Grafisch)

Analytics Creative Dev

Mixed Team


Mixed Team

1/3 Newsroom

1/3 VRT Start-Up

1/3 Freelance


Timing

GO DC

FASE 1

FASE 1 FASE 2

1/2/16 31/4/16 31/7/16

•  Recruting •  Location •  Practical •  Insights &

Analytics •  Systems

•  NL + NI: Maximal Impact

•  NL: Long Term

•  NI: Itterations EVALUATION

S1 S2 S3 S4 S5 S6

S7 S8 S9 S10 S11 S12


Assumptions

Naam

Owner

Deadline

Duur

NieuwsHub

stap 1: hypotese

stap 2: test

stap 3: meten

stap 4: criteria

We geloven dat

We testen dit door

We meten dit door

We zijn juist als

Testkaart

Assumptions

Build

Test

Measure

Insights


Mapping Priorities High Need

Low Need

Easy Difficult

Naam

Owner

Deadline

Duur

NieuwsHub

stap 1: hypotese

stap 2: test

stap 3: meten

stap 4: criteria

We geloven dat

We testen dit door

We meten dit door

We zijn juist als

Testkaart

Naam

Owner

Deadline

Duur

NieuwsHub

stap 1: hypotese

stap 2: test

stap 3: meten

stap 4: criteria

We geloven dat

We testen dit door

We meten dit door

We zijn juist als

Testkaart

Naam

Owner

Deadline

Duur

NieuwsHub

stap 1: hypotese

stap 2: test

stap 3: meten

stap 4: criteria

We geloven dat

We testen dit door

We meten dit door

We zijn juist als

Testkaart

Naam

Owner

Deadline

Duur

NieuwsHub

stap 1: hypotese

stap 2: test

stap 3: meten

stap 4: criteria

We geloven dat

We testen dit door

We meten dit door

We zijn juist als

Testkaart

Naam

Owner

Deadline

Duur

NieuwsHub

stap 1: hypotese

stap 2: test

stap 3: meten

stap 4: criteria

We geloven dat

We testen dit door

We meten dit door

We zijn juist als

Testkaart

Naam

Owner

Deadline

Duur

NieuwsHub

stap 1: hypotese

stap 2: test

stap 3: meten

stap 4: criteria

We geloven dat

We testen dit door

We meten dit door

We zijn juist als

Testkaart

Naam

Owner

Deadline

Duur

NieuwsHub

stap 1: hypotese

stap 2: test

stap 3: meten

stap 4: criteria

We geloven dat

We testen dit door

We meten dit door

We zijn juist als

Testkaart

Naam

Owner

Deadline

Duur

NieuwsHub

stap 1: hypotese

stap 2: test

stap 3: meten

stap 4: criteria

We geloven dat

We testen dit door

We meten dit door

We zijn juist als

Testkaart


Formats & concepts


Social Video


Lab: Workflow – Process - Tooling


Resultaten 2015 vs Hub

REACH

r

r x6

LIKES COMMENTS SHARES

c g q

c g q x24 x14 x30


4 Quick Wins

7 A a 2

Native Video = Unfair Advantage.

Social Templates with #Hub Tools.

Content Mix For Social.

s

FB Live.


@ezraeeman

A new way to asses stories


file:///.file/id=6571367.26661321

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@ezraeeman

A new way of making stories


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@ezraeeman

A new way of teaching journalism


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@ezraeeman

A framework for newsroom change


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@ezraeeman

A new way to build a community.


One More Thing!


journalismtools.io


Thank You @ezraeeman

@Journalism2ls

start-up techniques for journalists and newsrooms

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