why brands are adopting digital newsrooms
DESCRIPTION
Big brands know they can publish content and be the media rather than advertise next to what we read. A Digital Newsroom makes a brand more relevant and interesting to the public and the media.TRANSCRIPT
Why Brands are Adopting a Digital Newsroom Approach to Content
Brands are no longer restricted to advertising next to what we read – they can be the media
The public wants to see how your product or service fits into their lifestyle – not just the features of your product
Adidas is adopting this strategy to make their brands more relevant online in order to propel demand.
Nike and Puma have also implemented this approach.
If you publish great content it can attract the media too
A Good Newsroom Needs:
More than text press releases
Great original material
Content that the media and the public will value
Talent
Technology
Data/Analytics
You can build a visual newsroom in Wordpress – but you will need a good programmer who can make it look like a newsroom.
Can A Small Business Create a Digital Newsroom?Be smart with technology– Hosted newsroom
with visual features– Train your team to
curate industry news and create original content
FEATURES:
Easy to use content management system.
Images and video.
Social sharing options.
News feeds.
Tags.
Search function.
Great content.
Track and adjust content using a digital dashboard
Results
• More traffic• More engagement• More conversion• More media coverage• More online visibility
Want to know more?
http://press-feed.comhttp://www.meritusdigital.com
Call 626 793 4911 for a demo