rebel webinar - rebelmouse for newsrooms

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RebelMouse for Newsrooms #RebelWebinar Jake Beckman @jakebeckman

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Post on 08-May-2015

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News updates in real time. Shouldn't your website? RebelMouse's Jake Beckman shows how to: * Curate breaking news on RebelMouse * Use RebelMouse as a newsgathering tool * Tell an effective social story And much, much more!

TRANSCRIPT

Page 1: Rebel Webinar - RebelMouse for Newsrooms

RebelMouse for Newsrooms#RebelWebinar

Jake Beckman@jakebeckman

Page 2: Rebel Webinar - RebelMouse for Newsrooms

What is RebelMouse?

• Content curation, aggregation and publishing platform

• For anyone with a story to tell!

• Easily launch gorgeous dynamic sites around the most relevant social content

• Optimized for mobile web, with Android and iPhone apps coming very soon!

• Strengthen and centralize your social presence

• Build connections and foster engagement with your audience

Page 3: Rebel Webinar - RebelMouse for Newsrooms

We Get It

• Founder/CEO Paul Berry was formerly CTO at Huffington Post.

• President/COO David Spitz joins our team from WPP.

• Content team of former journalists

• Niketa Patel from CNN

• Jake Beckman from Bloomberg TV

• Product team led by Jarrod Dicker, who was previously Director of Social and Ad Products at Time Inc.

• Steph Bagley, our Director of Partnerships, worked with top brands at VaynerMedia.

• Megan Berry, our Head of Consumer, previously led community at Klout.

Page 4: Rebel Webinar - RebelMouse for Newsrooms

Social Publishing and Next-Level Curation

• Curate hashtags, user names, keywords and more across various social networks

• Use Twitter favorite and Instagram likes to make curation easy

• Pre-moderate content before it’s published on your site

• Easily add a link or photo from anywhere on the web

• Post original content directly on RebelMouse

• User our bookmarklet to update your site from anywhere

Page 5: Rebel Webinar - RebelMouse for Newsrooms

Ideal For Social Journalists

RebelMouse makes liveblogging simple and social

Page 6: Rebel Webinar - RebelMouse for Newsrooms

Providing Solutions to Core Problems

PROBLEM: News breaks first on social media, not in your CMS

RebelMouse adds a social layer to your existing CMS

PROBLEM: Stories unfold in real time, but traditional websites are static

Embed RebelMouse directly on your site to make it dynamic

PROBLEM: Engagement campaigns drive user-generated content (UGC) – but then what?

RebelMouse centralizes your content and makes it easy to find

Page 7: Rebel Webinar - RebelMouse for Newsrooms

Increase Engagementwith RebelMouse

“Los Angeles News Group Sees 10-30% Increase in Pageviews with RebelMouse”

- Full post at: http://rbl.ms/LANG

“Time spent [on RebelMouse embed] is TWICE site average”

- Markus Stolz (@elloinos)

Analytics• Social API coming soon• Google Analytics integration• XRS tracking for shared

content across RebelMouse and embeds

Page 8: Rebel Webinar - RebelMouse for Newsrooms

Easily Customizable

Change layouts with just one click

Page 9: Rebel Webinar - RebelMouse for Newsrooms

Easily Customizable

Designs to match your story

Page 10: Rebel Webinar - RebelMouse for Newsrooms

Easily Customizable

Custom CSS? No Problem!

Page 11: Rebel Webinar - RebelMouse for Newsrooms

Dynamic Teaser Modules

• Easily create sidebar modules to showcase social content

• Editor’s Picks with Twitter lists and domain filters

• Generate code via the Embed tab on your dashboard

Page 12: Rebel Webinar - RebelMouse for Newsrooms

Getting Started

• Launch sites for your newsroom, journalists and editors

• Drag and drop content

• Freeze content you care about

• Integrate RebelMouse on your website• Social subdomain• Embed on a full page• Social teaser modules on the right-rail of your site

• Rebel Roar• Remove some RebelMouse branding• Google Analytics• TypeKit integration• …and much, much more!• $9.99-per-month

Page 13: Rebel Webinar - RebelMouse for Newsrooms

Questions?

Email [email protected] Tweet @RebelMouse