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March 2014

The changing face of newsroomsAndrew Holden

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First Look Headlines

News in brief on the go

News through the day, short and frequent

Strong video behaviours around lunch

Mid afternoon break, lighter stories

‘The Overnighter’ strap directing you to longer content

Catch-up on the day’s events on the way home

Downtime, longer content, deeper engagement

Indulging in some ’me-time’ with inspiring, longer reads

Late Night Viewing: Prime Time for Long-Form Video

News whilst commuting

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59% of Australians Consume Fairfax Content Across Platforms (aged 14+)

6.3 million visit websites

4.9 million visit news websites

3.8 million national and metro

news websites

928,301regional news

websites

1.9 millionuse news sites or apps on mobile or

tablet device

1.2 million access news on a

tablet

1.2 million access news on a

mobile

Print Web* Mobile/Tablet

10.4 million de-duplicated audience

Fairfax Audience Overview

6.5 million print readers

5 million readers of national and metro

newspapers

2.5 million readers of inserted magazines

2.1 millionreaders of regional/community

newspapers

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Note – numbers at end of bars are unduplicated across the delivery platforms

Total Masthead Readership

Total audience size for major newspaper mastheads, as reported by by emma, which covers audiences 14+

Canberra Times

Financial Review

Sunday Times

Adelaide Advertiser

The Australian

The Age

Courier-Mail

Daily Telegraph

Herald Sun

Sydney Morning Herald

256

1029

939

1041

2139

1791

2179

3172

2933

2520

385

243

530

844

904

1468

1339

1167

1642

2827

110

95

250

168

451

923

288

381

611

1154

Monthly Audience '000Yr ended Jan14

PRINT WEB MOBILE/TABLET675

1,269

1,371

1,613

3,000

3,047

3,161

4,024

4,130

4,759

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Total Masthead Trends : Jun13 to Jan14

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Print Trends: Jun13 to Jan14

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Tablet Trends : Jun13 to Jan14

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Mobile (Smartphone)Trends : Jun13 to Dec13

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Normally see a 30% or more reduction in our traffic from Friday to Saturday/Sunday,

Federal Election consistently around the 750,000 UBs mark on each day.

Federal Election 2013

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Looking at Saturday's traffic - we had a terrific mix of content that kept our readers engaged throughout the evening.

On The Age alone, Stephanie Peatling's live blog had more than 320,000 hits ... making it one of the best-read stories of the year!

The Age live video coverage, hosted by Tim Lester, was entertaining and informative, with Tim and the video team keeping readers up-to-date with the latest developments for around five hours straight on Saturday night.

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White Night: Melbourne comes alive Matthew Burgess, Debbie Cuthbertson, Bhakthi Puvanenthiran, Annabel Ross and Cameron Woodhead: 89,524 views            

The live blog was our fourth highest-rating entertainment story for the week across Age, SMH & CT

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