p.a.d.c presentation

Perth Art Directors Club

Ashley RingroseSoap Creative & Bannerblog

“With great power comes great responsibility” Stan Lee

With so many ways to use technology it can become daunting to know

where to start.

The best place to start is a good idea.

Kick Ass!Online Creative

Examples

Here are 6 areas which interactive advertising excels and what no other medium can offer simultaneously.

VideoInteractivityPassive EntertainmentGamingSoundCustomization

123456

Kick Ass!Online Creative Examples

Video1

Kick Ass!Online Creative Examples

Agency.com [UK]Agency:

Video1

Kick Ass!Online Creative Examples

Boondoggle [BR]Agency:

Interactivity2

Kick Ass!Online Creative Examples

CP+B [US]Agency:

Interactivity2

Kick Ass!Online Creative Examples

DM9 DDB [BR]Agency:

Interactivity2

Kick Ass!Online Creative Examples

UnknownAgency:

Passive3

Kick Ass!Online Creative Examples

Ogilvy [US]Agency:

Gaming4

Kick Ass!Online Creative Examples

DDB [CA]Agency:

Gaming4

Kick Ass!Online Creative Examples

Saatchi [BR]Agency:

Sound5

Kick Ass!Online Creative Examples

Ogilvy [DE]Agency:

Sound5

Kick Ass!Online Creative Examples

DoubleYou [ES]Agency:

Customization6

Kick Ass!Online Creative Examples

CP+B [US]Agency:

Kick Ass!Online Creative Examples

If you can cover all 6 areas while still keeping a strong original idea

(easier said than done)

then you’re bound to have a kick ass campaign.

Kick Ass!Online Creative Examples

Bascule [JP]Agency:

Combining all 6

Kick Ass!Online Creative Examples

Keep a strong idea and hit more than one area and you’re bound to have a kick

ass campaign.

Kick Ass!Online Creative Examples

Or just add a dash of sex

Sex6

Kick Ass!Online Creative Examples

Grand Union [UK]Agency:

Sex6

Kick Ass!Online Creative Examples

Grand Union [UK]Agency:

Sex6

Kick Ass!Online Creative Examples

Limmat [CH]Agency:

#1 Reason why digital is better than advertising?

We don’t have to do advertising

(client mindset)

From Iain Tate’s (Poke UK) talk

THINK DIFFERENT

FOR DIGITAL

Originality is Key

$0 Budget

Niche

Super Niche

What about a site where

people post photos of

weird sandwiches?

What about a site where

people post photos of

stupid cats?

What about a site about

those annoying ads on

websites?

Meme?

Scam free zone

SOME REAL EXAMPLES

PLEASE

BITE SIZE PIECES OF CONTENT

AND NOW FOR A TEST

YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE

ARE DISTRACTED THEY WILL MISS IT

Thank youAshley Ringrose

www.soap.com.au

www.bannerblog.com.au

@100ftzombie