p.a.d.c presentation

Perth Art Directors Club

Ashley RingroseSoap Creative & Bannerblog

“With great power comes great responsibility” Stan Lee

With so many ways to use technology it can become daunting to know

where to start.

The best place to start is a good idea.

Kick Ass!Online Creative

Examples

Here are 6 areas which interactive advertising excels and what no other medium can offer simultaneously.

VideoInteractivityPassive EntertainmentGamingSoundCustomization

123456

Kick Ass!Online Creative Examples

Video1


Agency.com [UK]Agency:

http://www.bannerblog.com.au/2005/12/nspcc_scared.php

Video1


Boondoggle [BR]Agency:

http://www.bannerblog.com.au/2009/03/axion_banner_concert_with_a_brand.php

Interactivity2


CP+B [US]Agency:

http://www.bannerblog.com.au/2006/03/gti_banners.php

Interactivity2


DM9 DDB [BR]Agency:

http://www.bannerblog.com.au/2005/09/athletica_run_and_li.php

Interactivity2


UnknownAgency:

http://www.bannerblog.com.au/2009/06/pringles.php

Passive3


Ogilvy [US]Agency:

http://www.bannerblog.com.au/2006/02/yahoo_pirate_frenchi.php

Gaming4


DDB [CA]Agency:

http://www.bannerblog.com.au/2006/07/bmo_golf.php

Gaming4


Saatchi [BR]Agency:

http://www.bannerblog.com.au/2006/06/tfal_cooking_pan_pon.php

Sound5


Ogilvy [DE]Agency:

http://www.bannerblog.com.au/2006/07/focus_audio_books.php

Sound5


DoubleYou [ES]Agency:

http://www.bannerblog.com.au/2006/05/diageo_cacique.php

Customization6


CP+B [US]Agency:

http://www.bannerblog.com.au/2009/06/burger_king_sharpie.php


If you can cover all 6 areas while still keeping a strong original idea

(easier said than done)

then you’re bound to have a kick ass campaign.


Bascule [JP]Agency:

Combining all 6

http://awards.bascule.co.jp/2006/gesture/en/


Keep a strong idea and hit more than one area and you’re bound to have a kick

ass campaign.


Or just add a dash of sex

Sex6


Grand Union [UK]Agency:

http://www.bannerblog.com.au/2007/08/coi_ride_em.php

Sex6


Grand Union [UK]Agency:

http://www.bannerblog.com.au/2007/04/nhs_leg_cross.php

Sex6


Limmat [CH]Agency:

http://www.bannerblog.com.au/2007/06/redx_karmasutra.php

#1 Reason why digital is better than advertising?

We don’t have to do advertising

(client mindset)

From Iain Tate’s (Poke UK) talk

http://www.psfk.com/2007/07/iain-tait-of-poke-on-ten-reasons-why-digital-is-better-than-advertising-at-the-psfk-conference-london.html

THINK DIFFERENT

FOR DIGITAL

Originality is Key

$0 Budget

http://noonebelongsheremorethanyou.com/

Super Niche

What about a site where

people post photos of

weird sandwiches?

What about a site where

people post photos of

stupid cats?

http://icanhascheezburger.com/

What about a site about

those annoying ads on

websites?

http://www.bannerblog.com.au/

http://www.dipity.com/tatercakes/Internet_Memes

Scam free zone

http://au.youtube.com/watch?v=3jXzu2WQDnY

SOME REAL EXAMPLES

PLEASE

BITE SIZE PIECES OF CONTENT

AND NOW FOR A TEST

YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE

ARE DISTRACTED THEY WILL MISS IT

Thank youAshley Ringrose

www.soap.com.au

www.bannerblog.com.au

@100ftzombie

p.a.d.c presentation

Technology

kick ass campaign

creative examples cp

real examples

b us agency

dash of sex

strong idea

iain tates poke uk

great power