petar miljkovic mdia5003 slides

PETAR MILJKOVIC3379631

KNOWLEDGE PRODUCTION ONLINE

FOLKSONIMIES

Quality of media production does not necessarily need to drop.

With so much media and content available, we need to understand how this content is organised.

Bruns claims that the very concepts of ‘produsage’ (simultaneous consumption and production of media) are the best means by which to organise data and knowledge.

This, in turn, creates the concept of the ‘folksonomy’.

KEY POINTS

Quite different to traditional ‘taxonomies’.Taxonomies are rigid and lack versatility.They ‘classify’ rather than ‘categorise’.

FOLKSONOMIES

Folksonomies are better suited to the internet because they are more adaptable to its constantly evolving nature.

They create communities of people who can tag and link to content that can be shared with like-minded people without sacrificing individuality.

Advantages: requires few learned rules, is produced out of self-interest, its value grows, allows for multiple tags and categorisations, and does not break if data is incomplete.

“OPEN PARTICIPATION, COMMUNAL EVALUATION.”

FOLKSONOMIES

LAST.FM

Surveys the tracks stored and played on participating PCs and mobile music players.

Metadata used by the site is therefore generated by users and music fans through simply listening to their music rather than any active content generation.

This metadata is collated with the musical preferences of other users.

LAST.FM

In turn, this allows the website to gain an understanding of what artists are most frequently correlated with one another through the listening habits of its users.

Most importantly, it allows listener communities to develop based on their shared tastes.

LAST.FM

LAST.FM

LAST.FM

Have you, in your experiences with online media, noticed or been bothered by a product of lesser quality than what is available through traditional mediums of journalism?

QUESTIONS

Bruns raises the question of whether the proliferation of content from which we derive our individual knowledge has made us a more knowledgeable generation than those of the past.

MORE KNOWLEDGE? OR MORE KNOWLEDGEABLE?

Due to our unprecedented access to content and ‘raw knowledge’, do you feel that we are ‘smarter’ than previous generations?

QUESTIONS

Has the amount of content in need of interpretation diluted our opinions?

QUESTIONS