pinterest for the tourism industry
Post on 02-Dec-2014
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FOR THE TOURISM INDUSTRY
Nienke Krook | @TheTravelTester | #TBDI2014
✔ How Pinterest works
✔ The Power of Pinterest
✔ Setting up your Account
✔ Designing your Pins
✔ Measuring ROI
WE'LL TALK ABOUT:
Nienke Krook | @TheTravelTester | #TBDI2014
YET another SOCIAL NETWORK?
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
PINTEREST IS NOT A SOCIAL NETWORK,
BUT A
visual discovery tool Ben Silbermann (Pinterest co-founder and CEO)
Nienke Krook | @TheTravelTester | #TBDI2014
xxxMAKE SURE TO:HOW Pinterest WORKS
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
SETTING UP PINTEREST FOR success
Nienke Krook | @TheTravelTester | #TBDI2014Nienke Krook | @TheTravelTester | #TBDI2014
MAKE SURE TO:
1. register as a business
Nienke Krook | @TheTravelTester | #TBDI2014
MAKE SURE TO:
1. register as a business2. optimise your profile
Nienke Krook | @TheTravelTester | #TBDI2014
Profile Example
MAKE SURE TO:
1. register as a business2. optimise your profile
3. set up strong boards
Nienke Krook | @TheTravelTester | #TBDI2014
Board by Walks of Italy
Map Board by Itala.it
Group Board by The Barefoot Nomad
Secret Boards Examples
MAKE SURE TO:
1. register as a business2. optimise your profile
3. set up strong boards4. make it easy to pin
Nienke Krook | @TheTravelTester | #TBDI2014
Adding a pin with the pin-it button:[business.pinterest.com]
Use a WordPress Plugin:
1. Pinterest Pin It Button For Images2. jQuery Pin It Button For Images
[business.pinterest.com/en/widget-builder]
Using widgets
MAKE SURE TO:
1. register as a business2. optimise your profile
3. set up strong boards4. make it easy to pin
5. reach out to influencersNienke Krook | @TheTravelTester | #TBDI2014
Board by The Planet D / Ford Canada
Board by GoWithOh / Sherry Ott
Campaign by Four Seasons
Campaign by Earmark Social & Beers and Beans with Viator
THE POWER OF visual MARKETING
Nienke Krook | @TheTravelTester | #TBDI2014Nienke Krook | @TheTravelTester | #TBDI2014
Source: Pinterest & RJMetrics
✔ 30 billion pins and millions added daily
Nienke Krook | @TheTravelTester | #TBDI2014
Source: Pinterest & RJMetrics
✔ 30 billion pins and millions added daily
✔ 55 million monthly active users and growing
Nienke Krook | @TheTravelTester | #TBDI2014
Source: Pinterest & RJMetrics
✔ 30 billion pins and millions added daily
✔ 55 million monthly active users and growing
✔ over 75% of usage happens on mobile
Nienke Krook | @TheTravelTester | #TBDI2014
✔ 30 billion pins and millions added daily
✔ 55 million monthly active users and growing
✔ over 75% of usage happens on mobile
✔ more than 80% of images on Pinterest are re-pins
Source: Pinterest & RJMetrics
Nienke Krook | @TheTravelTester | #TBDI2014
PLACING THE PIN ITSELF IS THE DROP IN THE WATER, THE
RE-PINNING IS THE ripple effect THAT HELPS YOUR BUSINESS
GETS DISCOVERED
Kevin Knight (Pinterest partner marketing manager)
Nienke Krook | @TheTravelTester | #TBDI2014
DESIGNING YOUR pins
Nienke Krook | @TheTravelTester | #TBDI2014
CONTENT THAT CONVERTS:
✔ content that provides utility✔ content that aligns with interests
✔ content that is self-expressive
✔ infographics
Infographic by gadventures Nienke Krook | @TheTravelTester | #TBDI2014
✔ checklists
checklist by little boxes & bows Nienke Krook | @TheTravelTester | #TBDI2014
✔ tutorials
Tutorial by the beauty department Nienke Krook | @TheTravelTester | #TBDI2014
✔ teaser text
Teaser text by the travel tester Nienke Krook | @TheTravelTester | #TBDI2014
my tan feet
fam
ily
tra
ve
l m
ag
azin
e
a c
ruis
ing
co
up
le
ad
ve
ntu
rou
s k
ate
sty
leca
ste
r
canva.com
picmonkey.com
DESIGN TOOLS
infogr.am
✔ videos
Nienke Krook | @TheTravelTester | #TBDI2014
✔ RICH PINS
Nienke Krook | @TheTravelTester | #TBDI2014
RETURN ON investment
Nienke Krook | @TheTravelTester | #TBDI2014
THE MORE YOU SEE OF WHAT PINNERS LOVE, IDEALLY THE MORE OF THAT
TYPE OF CONTENT YOU PROVIDE,
Steve Patrizi (Pinterest head of partner marketing)
THE happier PEOPLE GET AND
THE MORE WILL VISIT YOUR SITE
AND RE-ENGAGE WITH YOU.
Nienke Krook | @TheTravelTester | #TBDI2014
TRACKING METHODS:
✔ pinterest analytics
Nienke Krook | @TheTravelTester | #TBDI2014
Pinterest Analytics
Pinterest Analytics
TRACKING METHODS:
✔ pinterest analytics✔ google analytics
Nienke Krook | @TheTravelTester | #TBDI2014
Google Analytics
Google Analytics
Google Analytics
Google Analytics
TRACKING METHODS:
✔ pinterest analytics✔ google analytics
✔ other tools
Nienke Krook | @TheTravelTester | #TBDI2014
tailwindapp.com
account and competitor analysis + reports
piqora.com
analytics & scheduler, help with promotions + reports
Other Tools:
pinalerts.com
see what images get pinned from your site real-time
ahalogy.com
content network with pinoptimiser, scheduler and paid opportunities
Other Tools:
KEY take-aways
Nienke Krook | @TheTravelTester | #TBDI2014
KEY TAKE-AWAYS:
✔ Pinterest is a visual discovery tool✔ Sign-up as a business
✔ Start your strategy with your own website✔ Reach out to influencers
✔ Explore what works by measuring roiNienke Krook | @TheTravelTester | #TBDI2014
THE POWER OF SOCIAL MEDIAIS NOT REALLY THE ABILITY TO
SELL DIRECTLY TO THE CUSTOMER,
Simon Mainwaring (branding & social media specialist)
BUT TO inspire THAT CUSTOMER
TO ACTUALLY TALK ABOUT YOUR BRAND TO OTHER PEOPLE.
Nienke Krook | @TheTravelTester | #TBDI2014
THANK YOU FOR listening
Nienke Krook | @TheTravelTester | #TBDI2014
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