pitch deck - version 5.0

Shashank Kamshetty, Co-founder & CEO GingerPac

Our vision is to change one's cooking experience to Easy, Convenient, & Fun, and make EzyCook's

ready-to-cook recipe packs the best part of everyone's meal !!

Lifestyle Changes

Socioeconomic Changes

&

Convenience Food

Fresh food @ Home

Pain PointsTime Consuming Cleaning WastageConfusing

Our Solution

Save> 50 %

Of time spent in Kitchen

EzyCook's Recipes

● Appetizers – Chilli Paneer, Gobi 65, Chicken Fry, Mutton Fry, Fish Fry, Praws Fry, etc

● Regional Delicacies – Telangana Roast Chicken, Andhra Chicken, Punjabi Butter Chicken, Paneer Butter Masala, Methi Mattar Malai, Chana Masala etc

● Countryside Delicacies – Chepala Pulusu, Crab Curry, Natu Kodi Pulusu, Kamsu Pitta Cury, etc.

● Dals – Sambar, Dal Makhani, Rasam, Palak Dal, etc.

● Combos & Meals● Blended Spices – Curry Chilli Powder, Curry Leaves Powder, Garlic Chilli Powder, Sesame

Spice Mix, etc.

● Chutneys – Tomato Chutney, Pudina Chutney, etc.

● Pickles – Carrot Pickle, Dondakaya Pickle, Dosakaya Pickle, Berakaya Pickle, etc.

Target Market, Revenue & Delivery Model

Target Market

Age – 25 to 45 YearsIncome > 8 Lacs / Yr

Area - Gachibowli Order (or) Subscribe

Delivery / Pickup

Market

Food Processing Industry

USD 258 Billion (2015)

Ready-to-cook

US $120 Million(2014)

- Expected growth rate 25% - 30% over next 5 years

- 32% of the country's total food market- 14% to India's GDP- Expected to reach USD 482 Billion by 2020

Source: 1. IBEF – Food Processing, January 20162. TechSci Research - "India Ready-to-Cook Food Market Forecast & Opportunities, 2019"

Competition

Traditional Recipes

Zero Preparation

Secret Spice Mix

Portable or Bulky

Min Price Serving 2

EzyCook Portable 80/-

Scabetty Bulky 450/-

Built2Cook Bulky 350/-

YouJustCook Portable 150/-

BeingChef Portable 150/-

Burgundy Box

Portable 300/-

Status & Plans

Status

● Package design finalized after trials with 3D prints

● Package mould ordered & placed an initial oder of 10,000 pieces

● Customised machinery ordered

● Leased primises @ Gachibowli

Plans

● Run a pilot in a small Gated-community for feedback

● Later run a pilot for Office pickup at DLF

The Team

Shashank Kamshetty, Co-founder & CEOFound 2 companies earlier, 8 years of entrepreneurail experience

Allam Padma, Co-founder & Recipes SpecialistExcellent Cook, President of Telangana Women Welfare Association