pr 2.0 the deer have guns now

PR 2.0: The Deer Have Guns Now

PR 2.0:

Development of a Development of a Social Media PR Social Media PR RockstarRockstar

•Be an Observer

•Be a Participant

•Be a Content Creator and Enabler

First, be an First, be an observerobserver……

Monitor what's said about your organizationorganization, your leadersleaders, your industryindustry, and your competitorscompetitors.

Choose a tool Choose a tool

Identify the talkers Identify the talkers

What is their motivation? What is their motivation?

How much influence to they have?How much influence to they have?

Who is in their network? Who is in their network?

Learn the culture Learn the culture

ToneAttitudeSpeech

LikesDislikes

Causes that

motivate

Second, be a Second, be a participantparticipant……

Start commentingcommenting on other blogs

Join relevant discussion boardsdiscussion boards

EngageEngage in Twitter

Watching a cool presentation.

Pitch bloggers strategicallyPitch bloggers strategically

The P.O.S.T. methodThe P.O.S.T. method

PPeopleeople OObjectivebjective

SStrategytrategy TTechnologyechnology

Finally, Finally, createcreate and and enableenable good content… good content…

EEntertainntertain

IInspirenspire

EEducateducate

IInformnform

OOutrageutrage

EEII

EEII

OO

Measure your Measure your engagementengagement

Make it easy for others to create contentMake it easy for others to create content

Still not convinced the deer have guns?Still not convinced the deer have guns?

““They wanted people who saw this in the store They wanted people who saw this in the store to be reminded of what they'd seen here and on to be reminded of what they'd seen here and on YouTube, and think it was the same thing.”YouTube, and think it was the same thing.”

““It's totally unfair, and you've got the It's totally unfair, and you've got the conception of the idea and its execution conception of the idea and its execution completely documented. Not only unfair but completely documented. Not only unfair but ungrateful, you must have bought a zillion post-ungrateful, you must have bought a zillion post-it pads to carry it out!”it pads to carry it out!”

PR 2.0:

Bill SeaverOwner, MicroExplosion Mediabill@microexplosion.comTwitter: @billseaver

Steve HortonAccount Executive, KVBPRshorton@kvbpr.comTwitter: @steve_horton

Thanks for your time.Thanks for your time.