predictions 2010 breakfast briefing

1-10 © 2009 IDC Copyright 2009 IDC

Michael Fauscette, Group Vice President, SBS

1-10 © 2009 IDC

Social Business

Lasting Change Cloud

Mobility

New Normal

1-10 © 2009 IDC

Social Business

• Connected

• BYO Workplace

• Socialytics

• People as the platform

Changing culture

1-10 © 2009 IDC

Social Business

Internal

External

Sales – Marketing – Product – Support - Service

Blogs – Communities – Social Networks - Ideasourcing – Microblogs – Syndication – Virtual Conference - Video

Wiki’s – Social Analytics – Collaboration – Mashups – Platforms -

1-10 © 2009 IDC

“There’s an app for that!”

Mobility

1-10 © 2009 IDC

Mobility

• The new enterprise desktop

• Augmented Reality

• Context aware applications / location based

•  Android is the next “killer” product for Google

1-10 © 2009 IDC

Augmented Reality: Location + Context + Content

1-10 © 2009 IDC

Context Aware apps

•  Context aware SW + Internet of things + Real-time decisions?

1-10 © 2009 IDC

Cloud

1-10 © 2009 IDC

Cloud Services

Cloud Applications

(Apps-as-a-service)

Cloud (Application)

Platforms

Cloud Infrastructure (Infrastructure-as-a-Service)

App Dev/Test App Deploy

The IT Industry’s Cloud Services

Cloud Business

(Process-as-a-service)

Every Other Industries’ Cloud Services

1-10 © 2009 IDC

Reinvention

•  End user exercise new found leverage to pressure established vendors

• The subscription effect

• Horizontal meets vertical – a hybrid world

• A-la-carte Partner Programs

• Virtual staffs

1-10 © 2009 IDC

Some Implications

  People as the platform

  Collective intelligence

  Ubiquitous information access

  Conversations

  Mobile   Real-time

  Always on   Transparent

  Video   Trust

 Shared Control

1-10 © 2009 IDC © 2008 IDC

Michael Fauscette mfauscette@idc.com Twitter: @mfauscette Blog: www.mfauscette.com

Contact