presentatie jonathan marks

The Changing Face of Media 2013

The Haarlem ReshuffleThe story so far...and what might happen next!

of 2074. Did you have appointments this Wednesday afternoon?Haarlem September 11th 2013

Wednesday, 25 September 13

Who on earth is Jonathan Marks?

Jonathan Markswww.jonathanmarks.com

RNW Programme Director 1992 - 2003

In other words

RNW is a catalyst for important public debate where conversations on important issues are muffled by government, prejudice, taboos or belief

RNW - Relevant Narratives Worldwide

How to use metaphors...

Inspiration to build a digital guild

Critical Distance

We maintain an active archive of projects, learning from the past, mixing in modern ideas to help build a creative future.

Silicon Polder Triangle

Start with Why!

Worst form of punishment

isolation

Very dangerous for communities

Isolated communities….

Some thoughts for todayThe future is hybrid. Every company is a media company, but not every company can tell engaging stories.Strong storytellers will be remembered ( and make money!)

We grew up in a linear worldbut now its exponential

The Future of Media, Marketing and Advertising

Nigeria/India: not if but when :)Wednesday, 25 September 13

Key trends in Africa and Asia

Mobile Broadband: huge habit & budget shifts - not if but when!

It’s the new broadcast...

Mobile Devices are becoming our external brains

Why others fail…..

Look Sideways!

• Publishers & the Public getting better than broadcasters at understanding how people use information

Lessons learned on other platforms

Profits from Pay-TV industry from HBO, AMC etc show there’s high value in collections of epic series. High cost, high value becomes “ unmissable” content that people will do anything to get hold of. And around this content, all kinds of discussions start on-air and on-line.

The Public IS participating far more than before.Old picture was thought to be 90-9-1 rule

1% Passive Contributors Creators

Within 6 years Digital Participation is Mainstream

Passive (only 11% not interested)Light & quick contributorsIntense creators and sharers of some sort

Impact of smart phones & tablets are clear

Sources: Holly Goodier BBCEricsson Consumerlab

Social Media - Shifting Context

How do we adapt to more visual storytelling?

Social Media - Shifting Context

How to tell engaging stories across a mix of relevant platforms. Social media is not an island.

Audience is trusting new sources

The$Public$says$they$are$overwhelmed$with$these$aspects

The$size$of$each$box$indicates$the$amount$of$content$pushed$towards$the$public

While$explaining$they$cannot$easily$find$these$aspects$of$the$story

Global$Study$by$AP$in$2008

in United States, United Kingdom and India

THEY SEARCH FOR INSIGHTS, BUT IT‘S FRUSTRATINGLY DIFFICULT

http://www.ap.org/newmodel.pdf

THEY SEARCH FOR INSIGHTS, BUT IT‘S FRUSTRATINGLY DIFFICULT

http://www.ap.org/newmodel.pdf

Participants in this study did show signs shallow and erratic news

consumption. People wanted more depth and were trying to find it.Unfortunately their attempts to

substantiate and validate stories were not actually getting them anything new.

How long is the story accessible?

SOURCE: REUTERS

Important information is vanishing because people

assume that once published its always on-line. A lot of

broadcast content vanishes after 7 days.

Photo by Zanthia - http://flic.kr/p/bpXtEx

A love-hate relationship between us and the users of our data?

I need your data

I need your ______

Permission requires ‘Liking’

Photo by karola riegler photography - http://flic.kr/p/8XTgjY

Permission requires ‘Liking’

Photo by karola riegler photography - http://flic.kr/p/8XTgjY

The End of InterruptionWednesday, 25 September 13

Radical consumer empowerment: be better or be gone.

Emerging Platforms..• Radio, TV, the Web, and.........mobile

How can we keep up?

Does anyone know what’s happening??

Cross Media View 2013

Audio Visuals (graphics &

video)

Radio TV

So much easier to explain to others...

People on Facebook1More than 1 billion active users250% of our active users log on to Facebook in any given day3Average user has 130 friends4People spend over 700 billion minutes per month on Facebook

Social and Traditional Networks Integrating in Clever Ways

Flipboard for video: It’s all about quick and easy accessWednesday, 25 September 13

Life-cycle of contentIn several countries we’re moving to a production model which means separating shelf life of content from its distribution date. This applies to factual documentaries, features, keynotes and drama.

When commissioning, 80% of the money goes to production, 20% to marketing, tagging, archiving the content to make it findable for an agreed time (10 years).

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