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Mayo Business Plan Presentation

April 5th, 2017

Meet The Team

Sarah Wallin Kristen Borowski Chief Executive Officer Chief Operating Officer Chief Marketing Officer Chief Business Development Officer

Matthew Newman Carmella Campisano Chief Information Officer Chief Financial Officer

Why we started...

Who We Are

Noble Pursuit Consulting Services, LLC is a small

start-up consulting firm that helps mid-sized businesses find, source, and execute

efforts in Corporate Social Responsibility (CSR).

Mercer County, NJ

What Is CorporateSocial Responsibility?

Companies can make a difference in many ways:

Hosting a charity walk to raise money

Sourcing materials from local farmers that practice sustainability

Donating a percentage of profits to a nearby school

Consumer expectations are shifting

Future generations demand it

Brand reputation makes a difference

Socially responsible businesses are desired

workplaces

Why CorporateSocial Responsibility?

Return on Investment (ROI)

Problem Businesses…May not know about Corporate Social Responsibility

Need help to make effective decisions and develop strategy

Lack marketing infrastructure to execute projects

We are on a mission to bring the benefits of Corporate Social Responsibility to these businesses

Services

● Initial session FREE● Value of Corporate Social Responsibility

● Survey employees and company $2,000● Analyze strategy, goals, purpose

● Utilize assessment results to generate best non-profit matches

Rates Services

$2,000

● Plan 3 meetings between business and non-profit partner

○ Get to know each other○ Develop strategic direction○ Determine timetable and distribution plan

● Carry out Corporate Social Responsibility publicity efforts through a series of add-on options:

○ Slogan & naming○ Logo design○ Product packaging○ Video production

○ Social Media○ Event planning○ Website○ Email

$1,500

Range $500-$3,000

Services Rates

Client Case Study

About Small World Coffee

Location: Princeton, NJ

Industry: Food & Beverage

Established 1993

▪ Small World Coffee has two locations in Princeton

▪ They serve high quality coffee to their customers

About ArtWorks

Location: Trenton, NJ

Industry: Art non-profit

Established 1988

▪ Downtown visual arts center▪ Offer workshops and events to make art an

accessible experience for everyone

NP Match:Small World Coffee and Artworks

Common Grounds:

Community valuesPassion for art

Complementary resources

“

● Inform the client and relevant employees within company on options and CSR efforts for the company

● Survey of employees● Outline strengths and weak points within Small

World Coffee● Timeline of the project● Determine strategic direction

● Match: Artworks

Sample

● Set up three facilitation dates between Artworks and Small World Coffee.

● Event Planning

Sample

Sample

Market

Market Analysis

Mid-sized businesses in the food & beverage industry are the ideal target market for 3 reasons:

Established in the community

No existing in-house marketing teams

Financial stability to invest

Where We Are

Trenton, NJ

Greater Princeton Area

2,139 businesses in the food and beverage industry in the area

Mercer County, NJ

Prospective Clients

Restaurants & Eateries

● Small World Coffee● Brick Farm Market● Brick Farm Tavern● Halo Farms● Purple Cow Ice Cream

Beverage Production

● River Horse Brewing Company● Sourland Mountain Spirits● Troon Brewing Company

How We Reach our Market

For-Profits:

Existing Connections, Networking

Non-Profits:

Annual Non-Profit Networking Event

Pitch: Warm-Calling

Relationships → Recurring clients

Competition We have identified 21 marketing consulting firms in Mercer County and 314 in NJ

-Reference USA

Examples of competition:Maya Marketing -- managed commercial real estate assetsNortheast Communications Group -- marketing technologiesLocation Traffic -- Internet marketingKompass -- data services and marketing

None specialize in Corporate Social Responsibility efforts although it is a

growing trend!

Differentiation Understanding that integrating Corporate Social Responsibility into a company’s story is invaluable

We connect clients with nonprofit organizations that can form lasting CSR relationships

We are the generation that wants Corporate Social Responsibility and have a stake in the future it can help create

Departments and Personnel

DepartmentsMarketing &

Public RelationsChief Marketing

Officer

Information Technology

Chief Information Officer

Client Services & Business

DevelopmentChief Operating

Officer

FinanceChief Financial Officer

Business Potential

In-House MatchmakingSoftware

Client Survey Noble Pursuit Database

▪ Helps understand the client

▪ Quantify answers to the survey

▪ Keep track of data over time by putting

it in a database

In-House MatchmakingSoftware

Noble Pursuit Database

Artificial Intelligence Analysis

Nonprofit Database

▪ Guidestar offers access to detailed nonprofit info

▪ AI will be built with Python library called TensorFlow

▪ Our software will learn based on data we train it with

▪ Change from IBM Watson

1. Cut costs2. Custom solution offers flexibility

In-House MatchmakingSoftware

Artificial Intelligence Analysis Match

▪ Experts recommend 10 data points per input▪ Minimum of 90 manual matches for peak functionality

Client Inputs Nonprofit Inputs Output

1. Industry2. Values3. Size of Company4. Total Revenue5. Past CSR Efforts

1. Mission Statement2. Zipcode3. Total Revenue4. Programs & Crawled

Website Content

Percentage Fit Match

Timeline

Phase III:Expansion Plan

Surrounding tri-state area

Adapt to new marketSoftware Expansion

Phase I:Start up

Mercer County

Establish BusinessClient RelationsSoftware Development

Phase II:Local Growth

Surrounding New Jersey

Refine add-onsIncrease Clients

Finances

Startup List of Expenses

Projected Income For Three Years

Break-EvenAnalysis

““Companies can do more than just make money,

they can serve others.”

- Mark Benioff, Salesforce CEO

We believe in the power of businesses looking to

do good and we look forward to helping

others to pursue this noble cause.

Mayo Business Plan Presentation

March 8th, 2017 Thank you!

noblepursuitcsr@gmail.com