product design: make something people love

Maher Naji El-GhaliUX Lead Designer

@Socialfruits

FB maherelghaliTW maherelghali

Sunday, February 16, 14

Malak Mitch

An entrepreneur inspiring story

Abdelrahman Osama

Less Interaction

Ahmed Bolica

Website Design Workflow

Islam Magdy

Grunt Javascript Task Runner

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Agenda• Clients  vs  WWU• Branding• Community• Design• Going  Offensive

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Clients VS WWUWorld Wide Users

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Clients

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World Wide Users

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U gonna feel Like

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♥Make something people love

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to Make something people loveMake something people Want

Ex: bottle of water in USA

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Must add ValueNot only design, not only UX , it’s really depend on VALUE

TAKE CARE THERE IS BIG BACK BUTTON ON THE TOP LEFT

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Only your Mum cares

No one really cares what your Product do

you need to use your Product

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Our Projects Value

Organization Traffic E-Commerce

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BRANDINGPeople Brand themselves on Social Media Channels

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Take time to Brand your Product

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Community

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Treat your Users WellPareto Principle:

80% of the content generated by ONLY 20% of the users

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If someone Care of your Product your must act like

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Treat your Power users like a GOLD

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If your Product is Not SocialYou DOOMED

Not really Doomed but you will act as

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Make a small Challengeif your Product fall down , what you GONNA Do ?

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What we did in El-Dokkana

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Feedback

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Share Feelings

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Even Share Success

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Statisticsin only 2 weeks

• 40+  purchases  through  6  Community  Stars  in  2  weeks.• 49  Registered  community  stars.• 320  Registered  buyer.

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DesignDesign Really matters

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Your Experience Tells meHow much you Respect me

OrDisRespect me

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DropBoxFounder DropBox with VC story

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Care on your wasted pages• 404  page• Search  results• Blank  Slates

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Make Wasted pages funny

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Going on the offensive

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Try to mark your product on a map (Marketing)

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Educate people use Infographics

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Use alot of fun to stick to user’s mind

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Photography

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Doodles

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Finally People want to get inspired

So STOP TALKING and Just DO it :)

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Sunday, February 16, 14