pumpkin spice chemistry infographic - pat polowsky

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Flavor Chemistry ofPUMPKIN SPICE

History and Sales

Flavor Chemistry

Starbucks pilots thePumpkin Spice Latte

(PSL) in 100 stores

Launch of the PSLincreased total salesfor Starbucks by 11%

in its first year!

2003PSL is released acrossthe United States, and

is an icon is born 2004

Fun Fact!

Fresh & vegetal aromas associatedwith actual raw pumpkin is caused

by compounds like hexenol

Another Fun Fact!

Total Pumpkin Spice product salesare now over $600,000,000 annually

The unique flavor and aroma of pumpkin spice is associatedwith the spices used in pumpkin pie filling, not actual pumpkin!

Cinnamon Nutmeg Ginger Clove

Content and design by Pat Polowsky | patpolowsky.comContent and design by Pat Polowsky | patpolowsky.com

O

H

cinnamaldehyde sabinene zingiberene eugenol

OH

O

OH

3-hexen-1-ol

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