qr codes: what, why, how, where?

What , Why, How, Where ?

5/22/2014FAS-OCIO-ATM Division

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QR Codes

WHAT ? (are QR Code)

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A QR code is a 2-D barcode, that can be scanned by a Smartphone

camera, and transfer information.

Standard Bar Codes store about 20 digits, QR Codes store up to a

max of 4296 characters

The information encoded can be

Contact information

Email address

Geo location

Phone number

Text

URL

Exercise

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On your smart phones enter this URL

http://gsaauctions.gov/gsaauctions/aucdsclnk?sl=41QSCI12

169001

Or scan this….

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WHY ? ( use them )

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The Customer is changing, not only in the way they

interact with the web, but also in their expectations

of user experience, ease of use, and availability of

information.

The Customer Focus is fast changing towards

mobility and mobile solutions.

HOW ? ( will they help )

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A convenient way to serve up content to people on the go.

Simplified Data Entry, Ease of use.

(Easier to scan an URL, than have to type it on your Smartphone keyboard)

Allows a mobile user to link to digital content on the web, email, IM, or get more info about an item.

Satisfies the “I need it now” urge of our customers.

Add to the User Experience. Adds value.

Allows users to Bookmark to a page and review them later.

( In GSA Auctions, a user could scan the QR code for an Auction Item, and then be able to follow that auction via the Saved l ink. )

Improve Traffic to our websites.

WHERE ? ( can we use them)

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Websites

Advertisements

Pamphlets/Magazines/Billboards

Buildings/Offices/Cubicles

Expo Booths

Training Materials

Scenarios

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Suggested Usage Scenarios...

GSA Expo 2012

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See you at

Location (Henry B. Gonzales Convention Center, San Antonio, Texas)

GSA Expo 2012

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See you all at

How successful was our new QR Code Marketing

Strategy…

http://qrd.by/2wE+

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Key Considerations

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Mobile Friendly Landing Page.

QR Code Tracking and Reporting to measure its

efficiency and usage.

Put instructions on how to use the code right

next to the QR code itself.

GSA

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Current Usage within GSA(some places I found)

GSA QR Codes

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5/22/2014

FAS-OCIO-ATM Division Presented by Ali

Asger M Talib

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Questions……