refresh seattle

Jon Pedersonwww.stopjon.com

Refresh Seattle, June 18th, 2008

Prioritizing for Design, Development, and

Feature CreepJon Pederson, PWG Design

Wednesday, June 18, 2008

MeJon Pederson, PWG Design

stopjon.com

The Webernet

*enlarged to show texture

Purpose

PrioritiesRequire Purpose

Identify the Purpose

• Ask Questions

• Ask Questions• Understand

Multifaceted

Multifaceted• Service(s) / Product(s)

Multifaceted• Service(s) / Product(s)• Monetizing / Biz Dev

Begin Prioritizing

• Design

Begin Prioritizing

• Design• Development

Begin Prioritizing

• Design• Development• Feature Creep

Feature Creep

The Fear of the Unknown

Example:

Purpose 1 Purpose 2 Doesn’t Fit

Feature 1 Feature 2 Feature 4

Feature 3 Feature 5

Feature 7 Feature 6

Example:

Feature 3 Feature 5

Feature 7 Feature 6

Example:

Feature 3 Feature 5

Feature 7 Feature 6

Example:

Feature 3 Feature 5

Feature 7 Feature 6

Example:

Feature 3 Feature 5

Feature 7 Feature 6

Needs Needs Wants

Design

Design• Communicating the Content

Design• Communicating the Content• Accomplishing the Purpose

Example:

Idea 3 Idea 5 Idea 4

Idea 6 Idea 1

Example:

Idea 6 Idea 1

Example:

Idea 6 Idea 1

Example:

Idea 6 Idea 1

Example:

Idea 6 Idea 1

Objective Objective Subjective

Objective

Subjective

“Yellow” vs. “Gold”

Subjective != Unimportant

Development

Development• Create value and attachment

Development• Create value and attachment• Accomplish the Purpose

Example:

Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Things That Don’t Fit

Example:

Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Example:

Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Example:

Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Example:

Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Feature 4Feature 8

Example:

Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Must H

ptional

Feature 4Feature 8

Example:

Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Must H

ptional

Feature 4Feature 8

Example:

Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Must H

ptional

Feature 4Feature 8

Example:

Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Must H

ptional

Feature 4Feature 8

Feature Creep

The Prioritization of the Unknown

Managing Features

Feature 3 Feature 5

Feature 7 Feature 6

Managing Features

Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Feature 4Feature 8

Managing Features

Feature 4Feature 8

Managing Features

Feature 4Feature 8

Feature Creep

• Keeps a Project Fresh

Feature Creep

• Keeps a Project Fresh• Makes it Unique

Feature Creep

• Keeps a Project Fresh• Makes it Unique• Forces Evaluation of Future

Prioritize

Prioritize• Know the Purpose

Prioritize• Know the Purpose• Evaluate Ideas and Features

Prioritize• Know the Purpose• Evaluate Ideas and Features• Let Limits Limit Feature Creep

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