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Savvy B2B Marketing
www.SavvyB2BMarketing.com
From Sale to Renewal: Leveraging Webinars to Improve Your Entire Customer Lifecycle
Why Webinars?
Savvy B2B Marketing | www.savvyb2bmarketing.com
59% of decision-makers attend at least one webinar per month
Savvy B2B Marketing | www.savvyb2bmarketing.com
Why should you do a webinar?
Savvy B2B Marketing | www.savvyb2bmarketing.com
Build your brand
Savvy B2B Marketing | www.savvyb2bmarketing.com
Show thought leadership
Savvy B2B Marketing | www.savvyb2bmarketing.com
Qualify prospects
Savvy B2B Marketing | www.savvyb2bmarketing.com
Strengthen relationships
Savvy B2B Marketing | www.savvyb2bmarketing.com
How to ensure that your webinars are engaging,
interesting and informative
Savvy B2B Marketing | www.savvyb2bmarketing.com
Inspire rapt attention
Savvy B2B Marketing | www.savvyb2bmarketing.com
What does it take?
Savvy B2B Marketing | www.savvyb2bmarketing.com
What does your audience need?
Savvy B2B Marketing | www.savvyb2bmarketing.com
Don’t Sell. Teach.
Savvy B2B Marketing | www.savvyb2bmarketing.com
What makes YOU want to attend a webinar?
Savvy B2B Marketing | www.savvyb2bmarketing.com
Shine a spotlight on your…
Savvy B2B Marketing | www.savvyb2bmarketing.com
WIIFM?
Savvy B2B Marketing | www.savvyb2bmarketing.com
One Idea
Savvy B2B Marketing | www.savvyb2bmarketing.com
Use images to increase clarity
Savvy B2B Marketing | www.savvyb2bmarketing.com
Never use two words when one will do…
Savvy B2B Marketing | www.savvyb2bmarketing.com
VS
What do you want?
Savvy B2B Marketing | www.savvyb2bmarketing.com
Talking Heads or Real People?
Savvy B2B Marketing | www.savvyb2bmarketing.com
Tell Stories
Savvy B2B Marketing | www.savvyb2bmarketing.com
Involve the audience
Savvy B2B Marketing | www.savvyb2bmarketing.com
“Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”
~Chinese Proverb
All the world’s a stage…
Savvy B2B Marketing | www.savvyb2bmarketing.com
Don’t hide behind a script
Savvy B2B Marketing | www.savvyb2bmarketing.com
Good things come in teams
Savvy B2B Marketing | www.savvyb2bmarketing.com
Practice, practice, practice
Savvy B2B Marketing | www.savvyb2bmarketing.com
What’s in it for ME?
Savvy B2B Marketing | www.savvyb2bmarketing.com
Be seen as the key to your audience’s success
Savvy B2B Marketing | www.savvyb2bmarketing.com
Connect with customers
Savvy B2B Marketing | www.savvyb2bmarketing.com
Inspire action!
Savvy B2B Marketing | www.savvyb2bmarketing.com
Create a follow-up opportunity
Savvy B2B Marketing | www.savvyb2bmarketing.com
Bonus: spontaneous sharing
Savvy B2B Marketing | www.savvyb2bmarketing.com
Continuing the conversation…
Savvy B2B Marketing | www.savvyb2bmarketing.com
Facilitate this!
Savvy B2B Marketing | www.savvyb2bmarketing.com
Continuing the conversation
Savvy B2B Marketing | www.savvyb2bmarketing.com
Recorded follow-up
Savvy B2B Marketing | www.savvyb2bmarketing.com
Look for clues
Savvy B2B Marketing | www.savvyb2bmarketing.com
Use CRM tools
Savvy B2B Marketing | www.savvyb2bmarketing.com
Landing pages
Savvy B2B Marketing | www.savvyb2bmarketing.com
Any questions?
Savvy B2B Marketing | www.savvyb2bmarketing.com
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