Product Line 2013

© TechTarget 1

TTGT Branding Solutions Blend Multiple

Benefits, Meet Multiple Goals

2

Reach Target Engage Convert

Spoke Brand Ext.

Spoke Retargeting

ROTG Display

ROS Display

Brand Alignment

Brand Engage

Content Sponsorship

Uni-Site/Microsites

Native Advertising

3

Reinforce your message

Extend reach

Focused targeting

Qualify audience criteria

Spoke

© TechTarget © TechTarget

Content is no longer the destination of the user.

The user is the destination of the content…

645 minutes/day spent by

adults on TV, online,

mobile, radio & print

7 number of times a

brand must be seen/

heard to have impact

Brands have to

regularly and

repeatedly bring

content to users

when and where

they are conducting

research

4 © TechTarget Sources: eMarketer, Yankelovich, Wordchef

Effective content delivery starts with finding the

right users at the right time

5 © TechTarget

• Core owned and operated network of 7 websites specializing in content around buyers needs

• 12m+ monthly pageviews,

growing by 100k every month

• Targeted content focused

on technology hardware purchases and how to use these technologies to improve your work and personal experiences

• Deep contextual alignment generates industry-leading CTRs and engagement rates TechnologyGuide Core

Continuing to target those users & teams is

key to winning mindshare

6 © TechTarget

• Extended

TechnologyGuide network

expands the topical

alignment and reach

• Consists of 2,000+

publishers, 6m+

technology influencers,

and 11m+ executives

• Enables audience

extension and retargeting

on an individual and

campaign level

TechnologyGuide SpokeTM

SpokeTM provides a wealth of retargeting

solutions - but it all starts with our users

Why

TechnologyGuide

Users?

1 Topical depth

attracts in-market

readers

2 A tech-savvy

community with

1million+ members

3 60% seek help

making a purchase

Spoke gives

advertisers a

solution that

builds

mindshare

and

reinforces

their

message

Drive IMPACT

Leverage TTGT

core owned &

operated properties

to target users in the

mindset to buy

Extend REACH

Audience extension

helps you reach

active TTGT

audiences by topic

or brand segment

on the Spoke

network

Highly Focused

Targeting

Filter users based on

demographics and

behavior and reach

the most qualified

targets.

REINFORCE

Your Message

Re-target users who

have already seen

your creative on

TTGT’s properties

NEW banner & audience targeting options

complete the full picture

8 © TechTarget

High-impact targeting on TechTarget’s core

network of 100+ sites

9 © TechTarget

CORE Network Targeting

Tight topical & brand alignment

Niche publishing model ensures 100% of

impressions are aligned with appropriate

technical content

Reach active prospects

Highly technical content attracts only

serious technology prospects in the

mindset to buy

Optimal brand message targeting

Flexible targeting options provide an ideal

alignment, from general tech (run-of-

network) to technical segment (run-of-

site) to niche topic

Drive IMPACT

Re-target impressions across TTGT

Core and Spoke networks

10 © TechTarget

Banner Retargeting

Reinforce Your Message

Retarget users who have seen your ads on the TechTarget Core network using the same creative

Sequence Your Creative

Retarget with secondary creative on same topic

Cross-Market Related Solutions

Retarget viewers of one campaign with creative from a related solution

Simultaneous Execution

Targeting and Retargeting campaigns may be run at the same time

REINFORCE

Your Message

Leverage SPOKETM

to reach active TechTarget

members outside the Core network

11 © TechTarget

Audience Extension

Extended prospect reach

The market’s only solution to target TechTarget visitors based on topical activity as they conduct research outside the core TechTarget network

Continued contextual alignment

The TechTarget Spoke network leverages complimentary technical publications to deliver context to visitors’ experiences

Look Alike Targeting

TechTarget’s Spoke technology identifies users with similar behavior as its users and retargets them to further increase reach

Extend REACH

Leverage SPOKETM

for new ways to

reach your target audience

12 © TechTarget

Advanced Core Network Targeting

Peer Influencer

Have your message follow users who have interacted with expert content and then engaged in our forums community

Conquesting Solutions

Retarget users who are interacting with your competitors content

Product-level Segmentation

Retarget users with product specific creative/messaging after they interacted with content specific to that product.

Focused

Targeting

Spoke Extended Reach Category Targeting outside of the TechTarget Network

© TechTarget 13

• Arts & Entertainment

• Autos & Vehicles

• Beauty & Personal Care

• Books & Literature

• Business & Industry

• Computers & Electronics

• Education

• Finance

• Food & Drink

• Games

• Health

• Home& Garden

• Internet & Telecom

• Law & Government

• Lifestyle

• News

• Online Communities

• Pets & Animals

• Real Estate

• Recreation

• Reference & Language

• Science

• Shopping

• Sports

• Travel

• World Localities

14 © TechTarget

● We monitor traffic, collect data and create simple

segments based on page content and performance

metrics.

● Technology continuously learns and recognizes

engagement patterns, both on publisher site and across

the ad exchanges.

● Predictive Analytics technology analyzes this behavior

and scores each cookie based on the probability of a

click.

● With these scores, we create “Smart Segments” of users

that not only fit page content, but are also most likely to

engage with future ads.

What makes our solution so unique?

15

Standard IAB

Rich Media

Custom Execution

PreRoll Video

Social

Mobile

Display Advertising

© TechTarget

Raise brand awareness and target

specific audiences with a range of

online display advertising

© TechTarget

TechnologyGuide Media Group Targeting

© TechTarget 16

Site Contextual Audience

Content bucket

• News section

• Reviews section

• Home page

Pricing bucket

• Shopping pages

• Coupons

• Deals

Forums

• Run of forums

• By topic : “What

Notebook Should I

Buy?”

• Thread / Brand

Branded vs. conquesting

• Target specific branded pages across

site/portfolio or gain market share by

targeting competitors reviews.

Content topics

• Contextual alignment—

i.e. ultrabooks, gaming, students, etc.

• Business section

• Software/Storage sections

Special reports & buyers guides

• Align with seasonal guides. i.e. Back

to school, holiday gift guide.

• Highly topical reports available for

sponsorship such as, “Ultrabooks in

Business” and “Executive Summer

Tech”

Geo targeting

• Continent

• Region

• US ONLY

• DMA / Zip code

Users

• Browser

• Operating system

• Mobile device

Audience extensions

• Behavioral

• User interests

• Demographics

• Purchase intent

Display Advertising

© TechTarget 17

Standard IAB

• Leaderboard:

• 728x90 (pictured)

• Messaging Unit:

• 300x250 (pictured)

• Half Page Ad:

• 300x600

• Welcome Ad (Prestitial)

• 640x480

• Billboard Ad:

• 970x250

© TechTarget 18

Welcome Ad

• 640x480

• Serves at point of entry to

any of the

TechnologyGuide websites

• Can serve image, Flash, or

3rd party creative

• 8 – 15 seconds

• Frequency Cap of 1x1x24

Display Advertising

© TechTarget 19

Billboard

• 970x250

• Serves in any forums

community page either

impression based or as a

roadblock

• Considered a “Rising Star”

IAB Standard ad Unit

• Proven engagement and

high click-thru rates

Display Advertising

© TechTarget 20

Rich Media

• TechnologyGuide strives to offer the latest in rich media advertising offerings including:

• Wallpaper Ad (Skin)

• Polite Sliders

• Page Pushes

• Floating Ad Units

• Expandable MU’s available with and without video

• Interactive Synchronization Units

• Circular Ads

• Will build rich media custom units for clients if they are unable to

• Units can be 100% custom

Display Advertising

© TechTarget 21

Wallpaper Ad

• Designed in-house and

served either fixed or

scrolling (to follow user up

and down the page)

• Does not serve in forums

community

• Capable of serving

impression based or as a

sponsorship

Display Advertising

© TechTarget 22

Page Peel Ads

• A page peel appears on the

top right hand side of the

page

• Upon mouse over, page

peel opens smoothly to

reveal the advertisement

within

• Unit can auto-expand on

first user view and then

remain collapsed until user

initiates expansion for

additional views

Display Advertising

© TechTarget 23

Polite Slider

• This unit embeds in a page

for premium inventory and

expands over page content

at the bottom of the screen

upon user interaction, after

which it collapses into a

miniature banner

• Unit can auto-expand on

first user view and then

remain collapsed until user

initiates expansion for

additional views

Display Advertising

© TechTarget 24

Floating Ad

• This unit expands images

from either the 728x90 or

300x250 banner on the page

• These images will expand

over content on the page

giving the impression of them

floating over the page

• Unit can auto-expand on first

user view and then remain

collapsed until user initiates

expansion for additional

views

Display Advertising

© TechTarget 25

Interactive

Synchronization

Ads

• The 728x90 and 300x250 ad

units sync up based on creative

and user interaction providing a

simultaneous and sequential

experience

• Unit can auto-expand on

first user view and then

remain collapsed until user

initiates expansion for

additional views

Display Advertising

© TechTarget 26

PreRoll Video

• 480x360

• :15 or :30 second PreRoll

runs on all video content

pages across the

TechnologyGuide network

• Fixed 300x250 Companion

Ad

• Proven engagement and

high click-thru rates

• VAST and Vpaid Compliant

Display Advertising

27 © TechTarget

TechTarget Brand

ENGAGE

© TechTarget

A note about the demos in this deck…

● Wherever you see this arrow… the banner shown is hyperlinked to a live demo

● Clicking on the arrow or banner image will launch your browser and take you to the demo

● The PowerPoint has to be in “Slide Show” mode for the hyperlink to work

● A list of all demo links is also provided on the last slide of this section

28 © TechTarget

Banner ad creative

Click for

Demo!

TechTarget Brand EngageTM

© TechTarget 29

• Custom banners

• Microsites

• Embedded sites

• Native advertising

2011 Bronze, Innovative

Digital Marketing

2012 Winner, Best B2B

Video Campaign 2011 Bronze, Innovative

Digital Marketing

• Award-winning portfolio of rich media

banners, microsites and native ad solutions

• Maximizes audience interaction with

advertiser branding and content without

taking them off the page

• Consistently beats industry averages by 2-4x

Brand Engage

Core

Brand Engage

Advanced

Microsites

TechTarget Brand EngageTM Spectrum

© TechTarget 30

CPM

Interaction Rate

Page SOV

Content Depth

Customization

Design

Flexibility

Consultation

Reporting Depth

Brand EngageTM Options

© TechTarget 31

Brand Engage Core Brand Engage

Advanced

Unit type

Spotlight

Half Page

Half Page

Expandable

Dropdown

Leaderboard

Half Page

Expandable

Primary value Reach Exposure Content

richness Visibility Integration

Dimensions 300x250 300x600

300x600

expands to

600x600

728x90 expands

to

728x315

300x600

expands to

600x600

Brand EngageTM Core: Spotlight

● 300x250 unit

● Advertiser logo & colors

32 © TechTarget

Opening Panel

● Dissolves into ONE of

three advertiser-selected

content panels

Content

Unit

Social

Unit

Video

Unit

Click for

Demo!

Click for

Demo!

Click for

Demo!

Pick

One

Layout

Brand EngageTM Core: Half-Page Non-Expanding

● 300x600 non-expanding unit

● Uses “layering” to drive

interaction with multiple

forms of advertiser content

● Customized based on

advertiser need to include:

- Videos

- Choice of social feeds:

Twitter, Facebook, Blogs

- Downloads, including white

papers

33 © TechTarget

Click for

Demo!

Brand EngageTM Core: Half-Page Expanding

34 © TechTarget

Video White Papers Social Feed

Choose from these options:

• Integrate up to 4 videos; and/or

• White papers for download; and/or

• 1 social feed

Includes:

• Custom-written ad copy

• Includes advertiser branding:

colors and logo

Custom-designed 300x600 banner expands to 600x600 pixels

Click for

Demo!

Brand EngageTM Core: Drop-Down Leaderboard

● 728x90 expands to

728x315

● “Transactional” unit:

drives engagement with

multiple related topics or

individual solutions in an

advertiser’s product

portfolio

● Drop-down content

aligns to the site the unit

serves on

35 © TechTarget

Click for

Demo!

Brand EngageTM Advanced: Half-Page Expanding

● 300x600 unit expands

to 600x600

● Advanced content

integration and

exposure

● Highly customized

executions accelerate

audience interaction

rates

36 © TechTarget

Click for

Demo!

Click for

Demo!

Click for

Demo!

Product Showcase Unit Example

37

Designed expressly to

showcase features &

benefits interactively –

drives high engagement

Hover over callout boxes

offer added opportunities to

leverage client’s current

messaging and tone

Brand EngageTM Demo Library

Core Units:

● Spotlight Unit

- Content: http://searchcio.techtarget.com/news/2240178356/Automation-cloud-platform-built-around-modern-IT-security-

protocols?ses=contentspotlightlivetestpage

- Social: http://searchcio.techtarget.com/news/2240178356/Automation-cloud-platform-built-around-modern-IT-security-

protocols?ses=socialspotlightlivetestpage

- Video: http://searchcio.techtarget.com/news/2240178356/Automation-cloud-platform-built-around-modern-IT-security-

protocols?ses=videospotlightlivetestpage

● Brand Engage Half Page:

- http://searchcio.techtarget.com/news/2240178356/Automation-cloud-platform-built-around-modern-IT-security-

protocols?ses=vmware300x600nonexpanding

● Brand Engage Half Page: Expandable

- http://searchcio.techtarget.com/news/2240178356/Automation-cloud-platform-built-around-modern-IT-security-protocols?ses=corehalfpage

● Brand Engage Expandable Leaderboard

- http://searchcio.techtarget.com/news/2240178356/Automation-cloud-platform-built-around-modern-IT-security-protocols?ses=tlb728x315

Advanced Units:

● Brand Engage Half Page: Expandable

- http://searchcio.techtarget.com/news/2240178356/Automation-cloud-platform-built-around-modern-IT-security-protocols?ses=advancedhalfpage

- http://searchcio.techtarget.com/news/2240178356/Automation-cloud-platform-built-around-modern-IT-security-protocols?ses=dell300x600latitude

- http://searchcio.techtarget.com/news/2240178356/Automation-cloud-platform-built-around-modern-IT-security-

protocols?ses=cisco300x600showcase

38 © TechTarget

39

Resource Center

Special Reports

Buyers Guides

Custom Content

Content Sponsorships

© TechTarget © TechTarget

Custom Content and Editorial Opportunities

© TechTarget 40

• All content focused on

technology product news and

reviews.

• Sponsorable topic-specific

editorial guides to align with

client objectives

• Examples:

• Lenovo product-focused

resource center

• Dell SOHO; targeting small

office home office buyers

• Kodak Rethink Ink; messaging

to align with low cost ink

cartridges

Small Office Home

Office Solutions

Rethink Ink

special report

Resource Center

© TechTarget 41

Uni-sites

• Streamlined, single-page site solution

that unifies multiple advertiser goals;

Brand, Social, Demand.

• Focus on speed, flexibility, cost

effectiveness and ROI

• Launches in under 4 weeks from Kickoff

• Guaranteed traffic

• Standalone site independent from TG

websites

• Featuring 12 templated formats

• Customized to display a range of

content and deliver different audience

experiences

Custom Content and Editorial Opportunities

UniSites: Concept to Results in 90 days

42 © TechTarget

© TechTarget 43

Resource Center

• Dedicated single-page content

environment

• A “branded content experience”

• Can includes copy and articles that

directly relate to the product and

relevant content

• Videos can be posted to coincide with

planned content

• Sponsored Banners

• Can feature blend of client supplied

assets/content and publisher relevant

content

• Guaranteed Traffic

Custom Content and Editorial Opportunities

© TechTarget 44

Resource Center

• Navigation unit highlights featured

products from the Resource Center as

well as any client branded pages

• Organize content depending on

quantity and user call-to-action

(i.e. Buy Now)

• All 3rd party tracked

Resource Center features custom navigation

© TechTarget 45

Resource Center

• Site colors and logos, title of the page

• Messaging and marketing text

• Social share buttons and feeds

• Featured products

• Topics in the top navigation

• Number of videos

• Text and topic of promotional

splashes

• “About the Vendor” section

Customizations

© TechTarget 46

Special Report

• Consists of a landing page and related editorial pages that reside on relevant site.

• Editorially covers the emergence of new content and more contextually relevant to dedicated topic

• Video demos, how-to’s and product overviews

• Related discussion threads and posts in the relevant TechnologyGuide Forums

• Standard banners, Brand Engage and Custom Rich media unit capabilities

• Guaranteed Traffic

Custom Content and Editorial Opportunities

© TechTarget 47

Buyers Guide

• Consists of a landing page

aggregating vendor product reviews

• Shop/Buy Now options available for

each product

• Video demos, how-to’s and product

overviews

• Related discussion threads and posts

in the relevant TechnologyGuide

Forums

• Standard banners, Brand Engage and

Custom Rich media unit capabilities

• Guaranteed Traffic

Custom Content and Editorial Opportunities