scrutinize case study 2010 - student village
Post on 29-May-2015
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2010
CASE STUDYScrutinize
Celebrity opinion leadersEducate Students about
the dangers of HIV/ Aids
Using Celebrity opinion
Leaders and influencers
Videos & voxpox used to teach
students about low risk & high risk
behavior
Making it fun and interactive
Is this high risk or low risk?
Hip hop legends TEARGAS
blow the crowd away
Leaving students confident
and HIV educated
150 000+Campaign Reach
Flip HIV to HIVictoreeee
Find more case studies @
www.studentmarketing.co.za
0860 44 1234
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