seo for video

Post on 05-Dec-2014

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What determines which video shows up in a Google Search?

TRANSCRIPT

SEO for VideoSEO for VideoJust 3 ThingsJust 3 Things

Mike MuellerMike Mueller@MikeMueller@MikeMueller

AreWeConnected.comAreWeConnected.com

Mike MuellerMike Mueller@MikeMueller@MikeMueller

AreWeConnected.comAreWeConnected.com

THREE FACTORS

1. Relevance2. Quality3. Clout

1. Relevance

Optimized TitleOptimized Description

Keyword Phrase near topTags still exist, use them!

Keyword ResearchOptimized Uploaded Transcript

External Link OverlaysVideo Responses

1. RelevanceOptimized Title

1. RelevanceOptimized Description

1. RelevanceKeyword Phrase near top

1. RelevanceTags still exist, use them!

1. Relevance

Keyword Research

1. RelevanceKeyword Research

1. RelevanceOptimized Uploaded Transcript

1. RelevanceOptimized Uploaded Transcript

1. RelevanceExternal Link Overlays

1. RelevanceVideo Responses

1. RelevanceVideo Responses

2. Quality

HD is only part of it.Cuts, edits, transitions and camera shake also

matter

Is your video Informative, Content Rich?Do people stay to the end?Do they rate your video?

Do people comment?Video Responses?

2. Quality

2. Quality

2. Quality

2. Quality

2. Quality

3. Clout

Are people linking to it?Are people clicking links out?

Are they sharing it?Are they embedding it?

Do you have subscribers to your channel?Do you subscribe to other channels?

3. Clout

3. Clout

3. Clout

3. Clout

3. Clout

3. Clout

3. Clout

3. Clout

THREE FACTORS

1. Relevance2. Quality3. Clout

SEO for VideoSEO for VideoJust 3 ThingsJust 3 Things

Mike MuellerMike Mueller@MikeMueller@MikeMueller

AreWeConnected.comAreWeConnected.com

Mike MuellerMike Mueller@MikeMueller@MikeMueller

AreWeConnected.comAreWeConnected.com

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