session seven - media intelligence
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8/4/2019 Session Seven - Media Intelligence
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Integrating media intelligence into our everyday work.
Session Seven: Media Intelligence
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8/4/2019 Session Seven - Media Intelligence
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25 billionpieces of content shared on
Facebook last year
35 hours of videouploaded to YouTube
every minute 10 billion tweets in asingle year.
27 million tweets postedon Twitter every day
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8/4/2019 Session Seven - Media Intelligence
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If youre notlistening,monitoringandmeasuring the data youre
notawareoftheconversation.
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There is no separation between traditional and socialmedia monitoring.
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Monitoring is no longer a nice to
have. It is a core component toinforming our work.
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UNDERSTANDING HOW CONVERSATIONS EVOLVE
BENCHMARKING PROGRESS
LISTENING TO WHAT PEOPLE HAVE TO SAY
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Getting Started
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IDENTIFY CLIENT OBJECTIVESOnce you know the right questions,
you can map out a plan to answer
them.
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Metrics
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Frequency of Posts
Facebook Post Feedback
% of Total TweetsGenerated by User
Facebook Interactions
CompetitionShare of Voice
Authoritative Mentions
Source Share of Voice
Frequency of Mentions
Sentiment
% of Retweetsand @Replies
Share of Voice by Media Type
Total Channel Subscribers
Dominance
ProminenceTechnorati Ranking
Unique Visitors
Total Upload Views
Total Volume
Linkbacks
Follower Growth
Bounce Rate
Relevant Posts
Message Integration
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Metrics
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Frequency of Posts
Facebook Post Feedback
% of Total TweetsGenerated by User
Facebook Interactions
CompetitionShare of Voice
Authoritative Mentions
Source Share of Voice
Frequency of Mentions
Sentiment
% of Retweetsand @Replies
Share of Voice by Media Type
Total Channel Subscribers
Dominance
ProminenceTechnorati Ranking
Unique Visitors
Total Upload Views
Total Volume
Linkbacks
Follower Growth
Bounce Rate
Relevant Posts
Message Integration
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Metrics
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Frequency of Posts
Facebook Post Feedback
% of Total TweetsGenerated by User
Facebook Interactions
CompetitionShare of Voice
Authoritative Mentions
Source Share of Voice
Frequency of Mentions
Sentiment
% of Retweetsand @Replies
Share of Voice by Media Type
Total Channel Subscribers
Dominance
ProminenceTechnorati Ranking
Unique Visitors
Total Upload Views
Total Volume
Linkbacks
Follower Growth
Bounce Rate
Relevant Posts
Message Integration
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8/4/2019 Session Seven - Media Intelligence
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No one tool solves the
whole problem
VOLUME &SENTIMENT
INFLUENCERS& REACH
CONTEXT & OPINION
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8/4/2019 Session Seven - Media Intelligence
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Getting Started
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ESTABLISH A MONITORING PROGRAMResearch
Monitor
Measure
Analysis
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Researching
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LANDSCAPE ANALYIS OF THE CONVERSATION
Who is talking?Where are they talking?
What are they saying?
Why are they saying it?
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Researching
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Monitoring
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IDENTIFY TRENDS
OVER TIMEShare of voice
Key themes
Major influencers
driving the conversation
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Monitoring
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Measuring
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IDENTIFY THE CHANGES
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Analysis
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Data is abundant on the Web and information is free.
Meaning is what matters and what we distill fromthe online conversation.
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Analysis
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Comparing data gives us actionable insights into audience behavior.
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Help clients digest the data
THE SOCIALPULSE DASHBOARD. Give clients access to real-timedata pulled in from the entire toolbox.
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Monitoring Packages
Baseline
Volume and Sentiment
Additional Tools
Advanced Sentiment
Context
Influencer Tracking
Content Scheduling and
Engagement Tracking
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Integrating This Into Our Work
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Ongoing Training
Understanding Client Objectives
Identifying the right metrics
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Measuring Success
Questions?
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