smarketing exco recruitment

SMARKETINGRECRUITMENT

SMU Marketing Club (Smarketing), formerly known as SM4P, was established in 2009. The Club aims to provide students with further insights and hands-on learning through greater exposure to the marketing industry, as well as cultivate interest in marketing as an academic discipline. We hope to be a platform to hear from marketing professionals across a variety of industries through networking sessions, as well as facilitate the development of our students by providing opportunities to participate in competitions and other external events.

WHO WE ARE 2nd Exco, SMU Marketing Club, Smarketing

Smarketing Club Objectives

Engage

Social media efforts

Gorilla (Guerilla) Marketing

Bondue Keynote Forum

Excite

Networking Sessions

Marketing Networking Night

Unmask Networking Event

Nielsen Networking Night (for participants)

Know-Thy-Major talks

Empower

Nielsen Case Competition

ENGAGE

Social Media Efforts

“Gorilla” (Guerilla) Marketing

In 2012, under a rebranding exercise, the SMU Marketing Club, Smarketing is born. Further to that, we have stepped up on our social media efforts to include a brand new Facebook and Twitter page.

In January, we launched a Guerilla Marketing within the school compounds that ran for 3 days to promote the new club name. The campaign was well-received with the gorilla becoming our official mascot.

Vivace 2012

Smarketing promoted itself to the freshmen at Vivace 2012 in August to increase awareness for the club. Taking inspiration for the increasingly popular Instagram, we recreated a mobile Instagram photobooth.

EXCITE

Marketing Networking Night

Unmask Networking Event

The inaugural Marketing Networking Night is an effort by the EXCO and the organizing committee. It was a night of insightful networking session with guests from different disciplines of Marketing such as P&G, Milward Brown and many more.

The Unmask Networking Event is an initiative fully ran by an organizing committee of 17. It is slated to happen on the 24th October 2012 with distinguished guests from the top management of Nielsen, TBWA and more to be confirmed at a later date.

EMPOWER

Nielsen Singapore Case Competition

In 2012 August, Smarketing hosted the inaugural Nielsen Singapore Case Competition. The competition was launched with intentions to empower students with marketing insights and experience to deal with real-life business issues.

To be considered, you have to be

•  A fully-matriculated Business student

•  Need not be Marketing major, but preferable

•  In Singapore during term of office – 1 year

•  Exchange programme is not allowed

•  Exceptions only for short vacations

•  Not currently in or running for other CCA/CBd EXCOs

ELIGIBILITY

President

Vice-President

Honorary Secretary

Public Relations Director

Marketing Director

Events Director x2

POSITIONS

PRESIDENT

•  Oversee the coordination of all events and activities

•  Represent Smarketing at LKCSB Student Club events and meetings

•  Liaise with LKCSB Office, Bondue and third parties

•  Chair and call for Smarketing EXCO meetings

•  Seek opportunities for the club

VICE-PRESIDENT

•  Act in the President’s capacity during his/her absence

•  Assist the President in operations and decisions of the club

•  Help resolve conflict within and outside of the club

•  Actively market the club to increase club awareness to students

•  Liaising with Nielsen for “Nielsen Singapore Case Competition”

HONORARY SECRETARY

•  Assist in all administrative matters pertaining to Smarketing

•  Coordinating and documeting meetings

•  Endorsement of CCA records for EXCO and organizing committee

•  Assist in the internal and external correspondence

•  Managing the Smarketing email account

•  Review and compile financial documents such as budget and claims

PUBLIC RELATIONS DIRECTOR

•  Source for ad-hoc and long-term sponsorships and partnerships

•  Manage existing sponsors and external parties

•  Heads the PR team in the organizing committee

MARKETING DIRECTOR

•  Conceptualizing and strategizing promotional activities for Smarketing

•  Maintaining brand image of Smarketing, adhering to the Brand Book of

Smarketing

•  Maintaining Smarketing social media channels: Facebook and Twitter

•  Maintaining Smarketing website

•  Heading Marketing departments in events

EVENTS DIRECTORS

•  Heading Marketing Networking Night (yearly Semester 1 instalment) and

the inaugural SMU-CMO Mentorship Programme

•  Chair all events general meetings

•  Manage events team towards achieving success of events

•  Ensure the smooth coordination across all departments in organizing

committee

TIMELINE

Date

14 Sept Deadline for submission

Week 5 / 6 Interviews

Week 7 / 8 Internal Elections

Week 8 - 10 Shadowing of 2nd EXCO

Week 10, 24th Oct Introduction of new EXCO

WEBSITE

http://www.smarketing.sg

FACEBOOK

http://www.facebook.com/smarketingclub

TWITTER

http://www.twitter.com/smarketingclub

FOR MORE INFORMATION