smb- signing on to social media

Signing on to Social MediaTheresa Billy

Agenda

• Social Media• Applications & Channels • Benefits, Trends and Demographics

*Demonstration of three sites:LinkedIn Facebook Twitter

• Wrap up with:Need to Know Cautions and Concerns

Social Media & Channels

Blogs

Micro-blogs

Podcasts

Networking sites

Website

Twitter

Free Talk Live

LinkedIn, Facebook

Applications

Aggregate

Videos

Avatars

Pictures

FriendFeed

YouTube

Second Life

Flickr

BENEFITS, TRENDS AND DEMOGRAPHICS

Social Media

Benefits

TRENDSFacebook jobs increased 635% LinkedIn jobs increased 125% "Social Networking" jobs increased 98%

Demographics

Demographics of sites age as the sitesbecome more mainstream.

Facebook audience age is now 30+ Engaged and make decisions-uses ads *More important to note: Watching: 55+ use to make decisions

ROI: Social Media

You can measure:

Impact SentimentLinks SEO

Free: google analytics

LinkedIn

Facebook

Twitter

Click icon to add picture

TweetDeck

Click icon to add picture

FriendFeed

Need to know:

SM is …

branding, a personality and a skill.based on trust and respect, talking with,not at. presence and privilege: message needs tobe clear, consistent and conversational.

Respond.

Cautions and Concerns

No do overs…

Act, don’t react.

Plan and prepare.

Negative information.