snapchat and live video: join the live storytelling ... · snapchat and live video: join the live...

SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING REVOLUTION TO REACH MILLENNIALS

@LAURAEWILSON

LAURA E. WILSON, RAGAN DIGITAL MARKETING CONFERENCE

#RAGANDIGITAL

WORKING TO PROVE SNAPCHAT’S LEGITIMACY AS A PLATFORM FOR BUSINESSES…

CONCERNED ABOUT RESOURCES TO MAINTAIN A PRESENCE ON SNAPCHAT…

OR

60% OF U.S. 13- TO 34-YEAR-OLD SMARTPHONE USERS ARE SNAPCHATTERS..

SOURCE: COMSCORE@LAURAEWILSON

SNAPCHAT USERS ARE RACKING UP

10 BILLIONVIDEO VIEWS PER DAY

SOURCE: SNAPCHAT, MAY 2016

SNAPCHAT HAS 150M DAILY USERS.

(THAT’S MORE THAN TWITTER.)

@LAURAEWILSON

THE FOR SNAPCHAT IS ABOUTMEETING PEOPLE WHERE THEY ARE.

WHY

@LAURAEWILSON

IT FORCES YOU TO CREATE & SHARE.

@LAURAEWILSON

MAJOR KEYS REGARDLESS OF:

YOUR INDUSTRYYOUR BRANDYOUR INTERNAL BS

A DAY

IN

THE LIFE.🔑

VERTICAL CONTENTFORVERTICALSCREENS

PARTNERSHIPS

🔑

EXCLUSIVE ACCESS

BEHIND THE SCENES 🔑

WORKPLACE

CULTURE 🔑

INFORM 🔑

@HUBSPOTINC

INCENTIVES 🔑

LIMITED EDITION 🔑

EDUCATE 🔑

@DRMIAMI

INCREASE INTERACTION

ENCOURAGE 1-TO-1

🔑

#GEORGETOWNBOUND:SNAP-TO-SCHOOL CONTEST

@LAURAEWILSON

CURATION CAMPAIGNS

SOLICIT USER GENERATED CONTENT

FROM OTHER SNAPCHAT USERS

CURATION CAMPAIGNS

@LAURAEWILSON

🔑CREATE A SERIES

OR A REOCCURRING

CAST OF “CHARACTERS”

🔑

MAKE

YOURSELF

RELEVANT

ON-DEMAND GEOFILTERS

COMMUNICATES THE “WHERE” AND “WHEN” OF A SNAP

ON-DEMAND GEOFILTERSGET HYPERLOCAL WITH FILTERS (AND SAVE $$$)

ACTIVE PRESENCE IS OPTIONAL

@LAURAEWILSON

REACH TARGET AUDIENCE WITHOUT BEING ACTIVE ON THE PLATFORM

ON-DEMAND GEOFILTERS

STRATEGIC USE OF GEOLOCATION

OPTIONS

@LAURAEWILSON

ON-DEMAND GEOFILTERS

RAISE AWARENESS OF ISSUES AND CAUSES

@LAURAEWILSON

OK,

WHAT ABOUT

LIVE VIDEO?

LIVE VIDEO WILL SOON BE THEBEST WAY FOR BRANDS TO

ON SOCIAL MEDIA.BUILD TRUST AND TRANSPARENCY

@LAURAEWILSON

LIVE VIDEO

IS YOURS

TO OWN.@LAURAEWILSON

@LAURAEWILSON

PEOPLE SPEND 3X LONGER WATCHING LIVE VIDEO ON FACEBOOK COMPARED TO VIDEO WHICH IS NO LONGER LIVE.

3X LONGER

PERISCOPE

HIT 200M BROADCASTS

IN ONE YEAR.

DITCH THE RELEASE

SHOW THE PRODUCT

TRANSPARENT

CONVERSATIONS

INFORMAL TAKES

ON CANNED EVENTS

VIRTUAL PARTICIPATION

NATIONAL ZOOPANDA BIRTHDAY PARTY

EXPERT DISCUSSION

LIVE Q&A WITH EXPERTS

LIVE CELEBRATION

POPEYE’S NATIONAL FRIED CHICKEN DAY EVENT

AND YOUR PEOPLE

SHOW PHYSICAL SPACES

EASY DIY CREATION HACKS

@LAURAEWILSON

QUESTIONS?

@LAURAEWILSON

LAURA.WILSON@GEORGETOWN.EDU

@LAURAEWILSON

SNAPCHAT TOOLS

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