snapchat marketing for brands: the 6 metrics that matter

S N A P C H A T M A R K E T I N G F O R B R A N D S : T H E 6 M E T R I C S T H A T M A T T E R

Snapchat now has 100 million daily active users that consume over 8 billion videos daily.

(we’ll let you digest that for a sec)

Cosmopolitan

Who’s there? Cool kids.

Teenagers. Everyone under 30.

Bloggers. Kardashians.

Brands. Basically everyone.

But!

While companies know they need to embrace Snapchat, it’s tough for them to grasp its in-the-moment organic nature.

The Snapstruggle is real.

Why are brands showing up to the party?

Spoiler alert: young consumers are not into

traditional advertising and the time has come to rethink

marketing strategies.

Creating branded content that doesn't feel like an ad is the modus operandi du jour.

AKA native ads. AKA influencer marketing.

Dash Hudson is the leading Instagram marketing platform and a one-stop solution for brands. Snapchat coming soon.

Collect & Create compelling images

Publish native campaigns

Analyze and measure ROI

We know what you’re thinking: the lack of data is concerning.

Dash Hudson solved this problem for Instagram.

We're now doing the same for Snapchat.

@andicsinger

Snapchat is redefining the media habits of a generation and consequently, marketing spend on the platform is increasing.

To build a sophisticated approach to measurement, these are the six metrics that matter. Take heed.

1. U N I Q U E S N A P V I E W S

The number of followers viewing your Stories is highly important information that allows you to

deduce your audience size.

2 . S C R E E N S H O T S

A great way to measure organic engagement and interact with

your audience.

Maybelline

3 . S H A R E O F M A R K E T

Match up your brand against the other players in your niche and

devise growth and content strategies accordingly.

4 . C O M P L E T I O N R A T E S

A KPI for your Snapchat efforts: is your content captivating

enough for your followers to watch your Stories all the way

through?

5 . T A P R A T E S

Are your followers actually watching your Snaps or are they

tapping their screens to skip them? The fewer the taps, the more engaged your audience.

6 . A U D I E N C E I N S I G H T S

Followers can add you either by contact, by entering your

username, Snapcode or web link. Understanding how users are

getting to you will help manage your efforts.

Allocate your resources in the right place.

@freepeople

The smartest marketers and most discerning brands are feeling the Snap, so we’re bringing better solutions to measure performance and

drive ROI.

Follow the right accounts and drop us a line.

WWW.DASHHUDSON.COM

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