social apps

Za Social: How brands can leverage social apps27th January 2011

What are Social Apps?

Social Apps

• Social apps are social software used to trigger engagement from users

• Unlike online communities, social apps do not have profile or relationships but use existing profiles, relationships and activities from networks like Facebook for generating user data

Movies app on FacebookMovies app by flixter for user reviews on movies | link

Super pokeFacebook app that allowed users to ‘poke’ each other by sending gifts / messages | link

FarmvilleSocial Game in form of Social app. Game dynamics built around farming with friends | link

How are brands using Social Apps?

Business Objectives of Brand Social Apps

Run Marketing Campaigns Generate revenue through FB

based commerce Enable loyalty programs to

leverage social connections of customers

Community driven customer support

Service personalization

Objective # 1: Run Marketing Campaigns

User Generated Contest App

Sony Ericsson | handsets

About: User generated picture contest, voted by users

Impact: More than 1250 entries in one month

Tool: Contest engine application

Community Driven Ideation App

Pepsi | beverages

About: Pepsi ideation campaign to crowd source best ideas to refresh the world

Impact: More than 78000 monthly active users

Tool: Ideation engine integrated with Pepsi refresh community

Referral Marketing App

Starbucks | coffee retail

About: Starbuck’s referral campaign on Facebook for community volunteering

Impact: More than 1.3 million user hours pledged

Tool: Referral engine to drive and measure WOM referrals

Objective # 2: Increase Sales & Revenue

FB Commerce App

1-800 flowers

About: E-commerce store built in Facebook

Tool: FB commerce store for search, selection and transaction w/o leaving Facebook

Community Based Review App

Dell | IT Hardware

About: Tag directory for users to explore, learn and share product experiences

Tool: User reviews integrated with dell.com website

Objective # 3: Making Loyalty Program Viral

Customer Reward Program App

Starbucks | Coffee retail

About: App for supporting the Starbucks loyalty card program

Impact: more than 250,000 monthly active users

Tool: Reward engine to transfer points

Objective # 4: Community Run User Support

Support & Ideation Community App

Pampers | diapers

About: App for support and ideas on parenting and Pampers products

Tool: Support forum for questions, ideas and kudos

Support & Ideation Community App

HP | IT hardware

About: Forum for users to provide support to each other

Tool: Support forum for discussions

Objective # 5: Service Personalization

Recommendation Program App

Target | retail

About: App recommends you customized deals depending upon your interest in other deals

Tool: Recommendation engine that tracks your e-store preferences

Mapping: Business Objective = Social Tools

Business Objective = Social Tools

Business objective of the social app Social tools

Run marketing campaigns User generated contest engineIdeation moduleReferral engine

Generate revenues through F-commerce Facebook storesReviews

Making customer loyalty programs social Reward engine

Generate customer support Support forums

Personalize services Recommendation engine

About Kuliza

About Kuliza

Kuliza is a social technology firm focused in helping companies leverage social software, community platforms, mobile and cloud computing for improving business performance, communication and customer engagement.

Kuliza Offerings

ServiceDeliverables

Social Technology Advisory

Social Technology Implementation

Social Technology Support

Design and build Social platforms, tools and software. ZaSocial Services can be broadly categorized as:

Online communities Design and build online communities to connect customers, partners and employees; trigger engagement and build relationships

Social Commerce Design and build / revamp social commerce platforms and tools for making purchase experience more engaging and satisfying for your customers

Social Apps Design and build social apps on Social Platforms like Facebook

Social CRM Build Social CRM tools to extend CRM solutions to Social Web

Mobile app design and development services for iOS and Android

Ensure a hassle free infrastructure that can sustain your changing infrastructure needs

Ask us how to build Social apps for your brand ! Kuliza.com | sales@kuliza.com | @kuliza

kaushal.sarda@kuliza.com@ksarda