social meda and news - kicking off a successful social media program in your newsroom

Allison FabellaAllison FabellaSEO / Social Media ManagerSEO / Social Media Manager

The Atlanta Journal-ConstitutionThe Atlanta Journal-Constitution@alli12@alli12

Time to BoogieTime to BoogieGoing Going

All the Way All the Way with with

Social MediaSocial Media

Social Media Social Media Has SurpassedHas Surpassed

PORNPORN

as theas the #1 Activity on the #1 Activity on the

WebWeb

Slooowww Down!Slooowww Down!

Its Better When You Take Your TimeIts Better When You Take Your Time

1.1.

4.4.

2.2.

3.3.

PlanningPlanning TrackingTracking

Setting UpSetting Up EngagingEngaging

4 Step SM Campaign4 Step SM Campaign

1. Planning1. Planning

Direct Your Efforts Towards Your ObjectivesDirect Your Efforts Towards Your Objectives

TrafficTraffic

SourcingSourcing

InformationInformation

BrandingBranding

Define ObjectivesDefine Objectives

TrackingTracking

Pick the Right Tools for the JobPick the Right Tools for the Job

Metrics MatchmakingMetrics Matchmaking

TrafficTrafficSite Catalyst, Google Analytics, Bit.lySite Catalyst, Google Analytics, Bit.ly

Branding/BuzzBranding/Buzz RavenTools, Trackur, Radian6, HubSpotRavenTools, Trackur, Radian6, HubSpot

DemographicsDemographics Facebook InsightsFacebook Insights

Setting UpSetting Up

Get Your Plan Ready for ActionGet Your Plan Ready for Action

Ready, Set...Ready, Set...

Match Tool with Objectives & Match Tool with Objectives & AudienceAudience Twitter, Facebook, Buzz, Digg, ...Twitter, Facebook, Buzz, Digg, ...

Establish Social Media PolicyEstablish Social Media Policy Fan/Corporate pagesFan/Corporate pages

Get FoundGet FoundIndexes, Optimization, ButtonsIndexes, Optimization, Buttons

Choosing a PartnerChoosing a Partner

FacebookFacebook

When When SIZESIZE matters matters

““HardHard”” news news

Community buildingCommunity building

Fan Pages Fan Pages

TwitterTwitter When When SPEEDSPEED matters matters

““TabloidTabloid”” news news

Info giving & gettingInfo giving & getting

AppsAppsTweetdeck, HootSuiteTweetdeck, HootSuite

Get Found

Optimize Your Tweets

EngagingEngaging

Make the Right Moves with Your Make the Right Moves with Your CommunityCommunity

Be a REAL FriendBe a REAL Friend

Be informative, helpful, availableBe informative, helpful, available

Follow, Respond, ReTweetFollow, Respond, ReTweet

Create Lists, Hashtags, Tweet PollCreate Lists, Hashtags, Tweet Poll

Subscribe Subscribe Muckrack, Twibes, MediaOnTwitterMuckrack, Twibes, MediaOnTwitter

Star PowerStar Power

TakeawaysTakeaways

Build strategy & metrics per goalsBuild strategy & metrics per goals

Choose tools to match audienceChoose tools to match audience

Find your community & vice versaFind your community & vice versa

Tie social media efforts to $$$Tie social media efforts to $$$

Thank You!Thank You!

Allison FabellaAllison FabellaSEO / Social Media ManagerSEO / Social Media Manager

The Atlanta Journal-ConstitutionThe Atlanta Journal-Constitution

afabella@ajc.comafabella@ajc.com

@alli12@alli12