social media basics - united steelworkersimages.usw.org/download/rapid/social_media_basics... ·...

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Social Media Basics

Get the knowledge and skills needed to begin

using social media to communicate with your

Local Union Members.

Mobile Alerts

To Get Started:

• Type USW in the message

• Send to 47486

• Hit send!

Today’s Workshop

• What is social media?

• Review the social media sites the USW uses.

• Signing up and getting started.

• Connect with USW networks and resources.

What is Social Media?

• Who will manage your Local Union’s networks?

• What is appropriate and how will posts be

approved?

• Will you have a comment policy?

• How will you let your members interact?

Before You Jump In

Facebook

• A free, online social networking site.

• Connect: Use it to build your online network –

connecting with supporters and like-minded

organizations.

• Share: Union news and events; share photos,

video and other media; start a discussion and get

instant feedback from supporters.

Facebook Statistics

• Over 1.11 billion active users

• 750 million users from a mobile device each month

• More than 10 million users become fans of pages each day

• More than 45 million active user groups exist on the site

Creating a Profile

• Go to facebook.com.

• Enter your complete name,

email, birthdate, gender and

choose a password.

• Click “Sign Up.”

TOOL WHAT IT IS FUNCTION

Fan Page A Website within Facebook Establish an official presence

Group Communities with similar

interests

Network around a common

interests

Event Event management tool Manage event information and

invitations

Facebook Tools

Creating a Fan Page

• Go to facebook.com/pages/create.

• Select Company, Organization or

Institution.

• Select Non-Profit Organization.

• Choose a name.

• Agree to the terms.

• Click “Get Started.”

• Customize your page by

adding a profile picture

and cover photo.

• Complete the “About”

section.

Creating a Fan Page

facebook.com/steelworkers

Creating a Group

• Go to

facebook.com/groups.

• Click “Create Group.”

• Choose a name.

• Invite people to join

the group.

• Select your security

settings.

• Click “Create.”

• Customize your group by

adding a cover photo.

• Complete the “About”

section.

Creating a Group

• On the right side of your

Facebook profile, click on

“Events.”

• Click “Create Event.”

• Choose a name.

• Add details.

• Provide an address.

• Select a date and time.

• Choose your security

settings.

• Click “Create.”

Creating an Event

Creating an Event

1. Tag a friend or page in your posts.

2. Check-in to a location.

3. Use a hashtag

4. Use a photo

Ways to Share

Safe for Facebook? Not safe for Facebook?

Let’s Play A Game

USW Women of Steel

representing strong at

fight for collective

bargaining rights in

Wisconsin. Don’t forget to

sign the online petition to

show your support:

www.samplepetition.com!

What’s with all this

“Women of Steel” stuff?

I’m a Steelworker but to

me, a woman’s place is in

the kitchen or running the

local bake sales, not

leading union protests.

Good times at the

USW Rapid

Response

conference! Lots of

great beer and

parties. Sure beats

being in the plant.

Working hard at USW Rapid Response

Conference. Day 1: speeches from our president

Leo W. Gerard and then workshops. So pumped

to come home and share!

Vote for Obama in 2012.

Because he’s a Democrat.

And the union is telling

you to.

The presidential candidates have two very

different records when it comes to supporting

working families. Check out the facts for yourself

and share this status to help us educate our

members: www.samplelink.com.

Create a sample Facebook posts you would

potentially share with your members about your

time at this conference. Be sure to include the

type of tool you will use to post it.

Exercise #1

Twitter

An online social networking service that enables its

users to send and read text-based posts of up to 140

characters, known as "tweets."

Twitter Statistics

• 170 billion Tweets

sent

• 200 million active

monthly users

• 80% of users

access their

accounts from a

mobile device

Creating a Twitter Account

• Visit twitter.com.

• Enter your full name and

email, then choose a

password.

• Click “Sign Up For

Twitter.”

• On the following screen,

choose your

username/handle

(@steelworkers) and

complete the sign-up

process.

Creating a Twitter Account

• Brand yourself with a

background and profile

photo.

• Link your Twitter account

to your other networks

and websites.

• Provide a brief description

for your followers.

twitter.com/steelworkers

1. A call to action, message or info. (Limit to 125-

130 characters to allow for easy retweeting.)

2. 1-3 hashtags to join relevant conversations.

3. Mention or give a shout out to an influential

person to help spread your message.

Anatomy of a Tweet

1. URL shortening is a technique in which a

website address/link may be made

substantially shorter in length and still direct to

the required page.

URL Shorteners

The act of forwarding another user's Tweet to all

of your followers.

What is a Retweet?

Good Tweets:

Great article on Rapid Response

Conference:

www.website.com/article

Mollie loves helping members

explore New Media

We need good jobs!

Let’s Tweet About It

Better Tweets:

You have to see the political

momentum @steelworkers Rapid

Response Conference:

http://bit.ly/z9e1ju

Mollie loves helping #usw

members explore New Media!

Tell Congress to vote for our jobs,

@PresidentObama’s

manufacturing plan:

http://bit.ly/z9e1ju

#jobs

Create a sample Tweet based on your experience

at this conference that you would share with your

Local Union members.

Exercise #2

YouTube

• A website on which users can upload, share,

and view videos.

• Second largest search engine behind Google.

• Exceeds 3 billion views a day.

Sharing a Video on Facebook

Sharing a Video on Twitter

Instagram

An social networking service available on iPhone and

Android devices that lets a user share photos.

Creating an Account

Creating an Account

Instagram.com/steelworkers

• Empower your friends and fans by giving them content

to share.

• Ask questions that inspire discussion and healthy

debate.

• Encourage your friends and fans to share their own

relevant content.

• Link to blog posts.

• Link to online news stories.

• Share content from other affiliates’ new media networks.

• Spread news about events, rallies, etc.

• Use event tools to invite people to an organized event.

How Will You Use New Media?

• Update your new media networks often.

• Be respectful of others and their opinions.

• Give feedback and keep things interactive.

• Use your networks as another tool to educate on

issues, but remember it is not your personal

pulpit.

• Delete inappropriate or disrespectful comments.

• Remember that what’s put on the internet stays

on the internet.

• LIKE and FOLLOW the USW networks!

New Media Dos

• Don’t post ActionCalls – you don’t won’t to tip off

the other side. General information like requests

for phone calls or rally info is okay.

• Don’t post material that’s overtly partisan or

political in nature (Example: Election info).

• Don’t post personal material on official pages.

• Don’t post local union issues on public fan pages

that are not pertinent.

• Don’t embarrass the USW brand or feed into the

anti-union stereotypes with inappropriate material.

New Media Don’ts

Facebook: facebook.com/steelworkers

Twitter: twitter.com/steelworkers

YouTube: youtube.com/steelworkers

Pinterest: pinterest.com/steelworkers

Flickr: flickr.com/unitedsteelworkers

Instagram: @steelworkers

Online: usw.org/socialmedia

Connect with USW Networks

For additional information and assistance, email

NewMedia@usw.org

Have Questions?