social media case study: espelho
Post on 11-Nov-2014
398 Views
Preview:
DESCRIPTION
TRANSCRIPT
How Espelho with only 200 odd followers trended on Twitter! (Secret revealed)
Espelho (Twitter handle: @EspelhoFashions) pulled out something that some of the big brands fail to do i.e. trend on Twitter with the brand name in the hashtag itself i.e. #EspelhoReflectsMe
Objective: To trend in Mumbai
Difficulty: Only 200 followers, Hashtag needs to have brand name in it i.e. Espelho
Strategy: Espelho was bang on and they only had one strategy in mind and that is to engage with fans.
Here’s how they ran the successful contest:
Introduction tweet:
Note: The contest started at 2:17pm (IST)
Replying & encouraging more tweets:
Tweeting with creative:
Continuously tweeting creatively:
Trends on Twitter:
In less than 3 hours Espelho generated 803 tweets
Now this is what you call a contest, also hats off to the owner of the brand Bhavik Dattani who understands fashion & social media both!
top related