social media for entertainers

Social Media for Entertainers

By Jason Sem

Agenda

• Why social media

• How it works

• Channels & Communities

• Tools

• Questions/Answers

Just

trying it

out

No, you

can’t

make me

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

+ +

Hey, did youhear about thatnew band?

I heard that comic was hilarious

When can we go?!!

Twitter

SMS

Blogs

Tell meabout it.

SocialNetworks

Forums

Wikis

Podcasts

Video

Social Media is Very Inexpensive

It’s not so much

about

TECHNOLOGY

Social media is about PEOPLE

VS

Broadcast Media versus Social Media

You Already Have the Skills

You Just Do It Offline

• Meeting people

• Building relationships

• Asking questions

• Answering questions

• Building trust

• Building a reputation

Don’t be

this guy

GOLDEN RULE: Don’t post anything you wouldn’t

want your mom to read in the newspaper

Twitter is the

Festival

YouTube is Your

Personal TV

Channel

Facebook is the

Barbeque

did you know?

• Currently 450+ million users

• 35+ million update their status each day

• About half the users are aged 18-34

• The fastest growing demographic is

women age 55-65

www.facebook.com

sign up

Facebook Profiles vs. Fan Pages:Separating your public network from your personal network

Profile vs. Page

Facebook Profile

• Personal

• “Friend” requests

• Friend profiles visible

• Write on wall/send

comments, etc.

• Applications

• Friend limitation

Facebook Page• Public

• Become a “Fan” or “Like”

• Send updates/ads to Fans

• Customized applications

• Viewable by anyone

• No Fan limitations

• Post your gigs

• Administrators

• Can serve as your extended website

• Great for SEO

Creating a Facebook Page

• Publish on Facebook to create interactions with and among your fans

• Make Facebook communications conversational

• Leverage existing marketing collateral to promote your Facebook presence

• Use the facebook Events Calendar

• Let your audience know you’re on Facebook

Building Your Community

Privacy

• Dwindling in popularity vs Facebook

• Skews younger

• Tends to be a bit edgier

• Popular among musicians

United Breaks Guitars

5 million views in 1 month

Time magazine

named "United

Breaks Guitars" #7

on its list of the Top

10 Viral Videos of

2009

Why is YouTube Important

• 2nd largest search engine

• Let’s others share your

videos with friends

• Videos easily imbedded

with other social channels

• Great marketing tool

Chris Bliss

50,000,000 million views

Received media

attention from ABC,

NBC, CNN,

MSNBC, and FOX,

and led to

appearances on

Tonight Show and

Letterman

• Link to YouTube videos from your:– Website– Facebook page– Blog– E-mail

• Invite friends to subscribe to your channel

• Comment on other’s videos

Building Your Community

http://sn.im/twitterebook

Twitter is the New Email

70-20-10 Rule

– 70% Share resources – articles, links,

videos, tools

– 20% Engage – opinions,

conversation, recognition

– 10% Me – successes, events,

performances

What do People Tweet About

Don’t be

this guy

Share Useful Information

Engage by ReTweeting

Acknowledge Someone

• Create a user-friendly Twitter ID (@yourname)

• Search for people to follow

• Promote others and share your best information

• Know who “@” replies to you

• Find out who some of the big players are

• Share your videos & pics thru links

Building Your Community

Relatively inexpensive

Easy to maintain

Reaches new fans and builds

loyal web following

Improves existing website

Strengthens image

Fresh content

Great for search engine

visibility

Free blog

Software

Wordpress.com

blogger.com

www.typepad.com

Building Your Community

• Welcome comments

• Make comments on other relevant blogs

• Use keywords in your text relevant to your art

• Think reader centered posts

• Link to your social channels

It’s Where You Share Your Photos

What is Flickr

• A free, online photo management and sharing

application

• A photo organizer

• A web tool that integrates well with other

channels

• Create collection homepages

• Join and contribute to groups

• Arranged photos into sets and collection

• Link with other social media channels

Building Your Community

Relationships Matter

• Fill out complete profile

• Invite friends & colleagues to connect

• Send frequent updates

• Join relevant LinkedIn groups

Building Your Community

Website or

Blog

Tools

We’re no longer simply TARGET AUDIENCES,

we PARTICIPATE in COMMUNITIES.

Start a

CONVERSATION

Don’t Be Afraid to FailDon’t be

afraid to

FAIL

Jason Sem

www.jbsem.com

twitter: @jbsem

Q&A

Find this presentation at:

www.jbsem.com/blog