social media happens to you

Post on 08-May-2015

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DESCRIPTION

A presentation to a legal convention that outlines the case social media happens to firms and then highlights some platform neutral guidelines.

TRANSCRIPT

Andrew Girdwood

LANDSCAPE

LANDSCAPE

LANDSCAPE

Adapt? Survive?Small changesLarge changes

Be therePersonal accountsSensible staff guidelines

Listen with RSS.

Get faster

Campaign

Stand Out

Influence

(not yet happy)

Customers

Big changes

Customer Relationship Management

Marketing

Public Relations

Social Business Design

http://www.flickr.com/photos/zscheyge/49012397/http://www.flickr.com/photos/matley0/2694746491/http://www.flickr.com/photos/heatherweaver/2809992904/http://www.flickr.com/photos/michaelcarruth/871146589/http://www.flickr.com/photos/fam_montagna/6177485590/http://www.flickr.com/photos/victoriabernal/239263578/http://www.flickr.com/photos/birdwatcher63/5367727228/http://www.flickr.com/photos/atomdocs/3275758118/

Thank you!Twitter: @AndrewGirdwood

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