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social media happens to you

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Andrew Girdwood

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Post on 08-May-2015

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A presentation to a legal convention that outlines the case social media happens to firms and then highlights some platform neutral guidelines.

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Page 1: Social media happens to you

Andrew Girdwood

Page 2: Social media happens to you
Page 3: Social media happens to you
Page 4: Social media happens to you

LANDSCAPE

Page 5: Social media happens to you

LANDSCAPE

Page 6: Social media happens to you

LANDSCAPE

Page 7: Social media happens to you

Adapt? Survive?Small changesLarge changes

Page 8: Social media happens to you

Be therePersonal accountsSensible staff guidelines

Page 9: Social media happens to you

Listen with RSS.

Page 10: Social media happens to you

Get faster

Page 11: Social media happens to you

Campaign

Stand Out

Page 12: Social media happens to you

Influence

Page 13: Social media happens to you
Page 14: Social media happens to you

(not yet happy)

Customers

Page 15: Social media happens to you

Big changes

Page 16: Social media happens to you

Customer Relationship Management

Marketing

Public Relations

Page 17: Social media happens to you

Social Business Design

Page 18: Social media happens to you

http://www.flickr.com/photos/zscheyge/49012397/http://www.flickr.com/photos/matley0/2694746491/http://www.flickr.com/photos/heatherweaver/2809992904/http://www.flickr.com/photos/michaelcarruth/871146589/http://www.flickr.com/photos/fam_montagna/6177485590/http://www.flickr.com/photos/victoriabernal/239263578/http://www.flickr.com/photos/birdwatcher63/5367727228/http://www.flickr.com/photos/atomdocs/3275758118/

Thank you!Twitter: @AndrewGirdwood

Flickr credits

http://www.flickr.com/photos/zscheyge/49012397/
http://www.flickr.com/photos/matley0/2694746491/
http://www.flickr.com/photos/heatherweaver/2809992904/
http://www.flickr.com/photos/michaelcarruth/871146589/
http://www.flickr.com/photos/fam_montagna/6177485590/
http://www.flickr.com/photos/victoriabernal/239263578/
http://www.flickr.com/photos/birdwatcher63/5367727228/
http://www.flickr.com/photos/atomdocs/3275758118/

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