social media lead generation with oktopost

Social Media Lead Generation (LinkedIn, Facebook, Twitter, G+)

Oktopost is a platform for social media lead generation. It manages scheduling on LinkedIn

Groups, Facebook pages, and Twitter, using multiple social profiles and tracks all activities

from clicks to conversions.

Now the first question your asking is..

What's the Difference Between Hootsuite and Oktopost?• Hootsuite is a platform that was built for B2C.• Oktopost is built around B2B requirements.• Posting to many LinkedIn groups with different profiles is easy• Scout private LinkedIn groups for comments on discussions that

we initiated• Tracks social leads from the first click to a sale.• Syncs detailed lead source information (Name; LinkedIn Group)• Aggregated analytics (Which LinkedIn Group generated the most

traffic)

Measure

Engage

ScheduleOrganize

Manage

How Oktopost works…Add social profiles

How Oktopost works…Create a new campaign

How Oktopost works…Schedule a Post

How Oktopost works…Social Inbox

How Oktopost works…Campaign Analytics

How Oktopost works…Campaign Leads

How Oktopost works…Top messages

How Oktopost works…Top Groups and Pages

How Oktopost works…Integrations

Pricing

Application to current B2B campaigns

• Client A– Post jobs in multiple groups– Start new discussions in many different groups with link to the website– Track Leads– Promote incentive plan on LinkedIn Groups– Lead Generation applicable to Facebook & Twitter

• Client B– Find most relevant groups– Start discussions in groups– Monitor comments/Replies– Generate and track leads for remarketing

Reasons for use• Potential Reach of LinkedIn Groups

– If each LinkedIn Groups has 5,000 members– And the message is posted in 20 Groups– Potential reach= 5,000 x 20 = 100,000*

• Saves time and manual work• Might be able to substitute LinkedIn Signal to an extent• Strategic Analysis of not only LinkedIn but Facebook posts and

tweets and thus can help B2C campaigns track leads• New Opportunities

*subject to repetition of members in multiple groups

Thank You

Hope you enjoyed the presentation!