social media marketing for vc firms

Social Media for VC Firms

Fall 2010

© 2010 Jon Greer Consulting LLC

Definition of Social Media

• Most of the content is created by users(“User Generated Content”)

• Little to no content oversight by siteowner

• Message and Brand Management• Search• The Present & Especially the Future

Why Should VC Firms CareAbout Social Media?

The “Big 4”

Social Media Checklist

Do partners have accounts?Do staff members have accounts?Has anyone set up pages for the firm yet?Do we have approved marketing

content?Do we have current bios?

• Personal profiles - are they current?• Business page - do you have one?

• Are profiles current?• Do you have a company profile?• Should your firm create a group?

• Do partners have accounts?– VCs on Twitter: http://venturemaven.com/

• Does the firm have a feed?

• Do you have an entry?• How do you create an entry?

Creating an Entry

• Wikipedia’s guidelines• Key rules

– “Notability” - VC firms meet this test– Outside references - ditto– Neutral tone

Considerations

• Who has the time for all this?• How do I sell this to the partners?

Thank you

Jon Greer510-547-7123

Jon@jongreer.comwww.jongreerconsulting.com

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