social media metrics

Social Media Metrics Wade Kwon @WadeOnTweets © 2012 Birmingham Blogging Academy

Photo: lassiegall (CC)!

Social media is changing rapidly, remaking the world.

Adapt and measure. Adapt and measure. Photo: Eric Molina (CC)!

Overview !   Why metrics

!   What to measure

!   Measuring engagement

!   Tools

Why metrics

It’s a numbers game. Photo: Mary Witzig (CC)!

Numbers without goals is pointless.

They keep you on course. Photo: hmomoy (CC)!

What to measure

!   Page views/unique visitors

!   Clicks

!   Likes

Photo: Thor (CC)!

What to measure

!   Comments

!   Revenue

!   Cost

Photo: Thor (CC)!

What to measure

!   Subscribers: email, Facebook, Twitter, RSS

!   Time spent

!   Leads

Photo: Thor (CC)!

Measuring engagement

Facebook !   Questions answered

!   Photos, statuses, questions, links, videos shared

!   Likes and Shares

Photo: GOIABA - Johannes Fuchs (CC)!

Twitter ! Retweets

!   Replies

!   Favorites

Photo: Andreas Eldh (CC)!

Website/blog !   Time spent on site

!   Likes/ratings

!   Comments

Leads: calls, emails !   Quantity !   Sales !   Ideas

Photo: Vitor Lima (CC)!

Tools

TweetReach

Facebook

Bit.ly

Google Analytics

Jetpack Site Stats

Email

Spreadsheets

The most important tool of all

Photo: Liz Henry (CC)!

Contact me. •  wade@wadekwon.com •  BirminghamBlogging.com •  @WadeOnTweets •  http://itswa.de/metricssm

Thank you

Photo: orangachang (CC)!