social media metrics
Post on 27-Jan-2015
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Social Media Metrics – You are a number
Sudha JamtheSocial Media Strategist@paypalx @sujamthe
Social Media is about people
No! you are a number in there!
Follower Counts
“Be floored to have each follower” @garyvee
Where are you talking?
Where are you talking from?
What are you talking about?
Tone of Voice
Velocity of your tweet – You are an influencer
Frequency of Your tweet – you are an evangelist
What are your social actions? Referrals, click thrus, what channels
What are your social actions? Referrals, click thrus, what channels
Do you help your online community
Do you help your online community
Helpful = high engagement metrics
You are the customer, make it count!
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