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Social Media Metrics – You are a number Sudha Jamthe Social Media Strategist @paypalx @sujamthe

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Page 1: Social Media Metrics

Social Media Metrics – You are a number

Sudha JamtheSocial Media Strategist@paypalx @sujamthe

Page 2: Social Media Metrics

Social Media is about people

Page 3: Social Media Metrics

No! you are a number in there!

Page 4: Social Media Metrics

Follower Counts

“Be floored to have each follower” @garyvee

Page 5: Social Media Metrics

Where are you talking?

Page 6: Social Media Metrics

Where are you talking from?

Page 7: Social Media Metrics

What are you talking about?

Page 8: Social Media Metrics

Tone of Voice

Page 9: Social Media Metrics

Velocity of your tweet – You are an influencer

Page 10: Social Media Metrics

Frequency of Your tweet – you are an evangelist

Page 11: Social Media Metrics

What are your social actions? Referrals, click thrus, what channels

Page 12: Social Media Metrics

What are your social actions? Referrals, click thrus, what channels

Page 13: Social Media Metrics

Do you help your online community

Page 14: Social Media Metrics

Do you help your online community

Page 15: Social Media Metrics

Helpful = high engagement metrics

Page 16: Social Media Metrics

You are the customer, make it count!


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