social media roi - reasoning what social media can do for you
Post on 16-Aug-2015
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Reasoning What Social Media Can Do for You?
• Areas where social media is applicable• Nonprofit
• For Profit
• Personal Expertise
Reasoning What Social Media Can Do for You?
• Basic Marketing Plan Include:• Strategies
• Setting Goals
• Targeting a demographic
• Implementation
• Budget
Social Media is a part of this equation in more ways than one
Reasoning What Social Media Can Do for You?
• Nonprofit• Communicates a cause and effect
• Build awareness
• Organizes people across the globe to take action
• Can provide a new way to attract donors and volunteers
Reasoning What Social Media Can Do for You?
• Forprofit• Information Outlet
• Creates Identity
• Customer Service
• Align Marketing Efforts
Reasoning What Social Media Can Do for You?
• Who will manage it?• In house
• Contracted specialist
• Pre initiative / promotion / event
Reasoning What Social Media Can Do for You?
• Once you have seasoned your objectives, collected the data and plunged in the Social Media ROI formula – you then are able to move more progressively.
• Meaning these effects on your sales, interactions, approval ratings, donations etc. will allow you to then tweak your Marketing Plan according what is or is not producing.
• The Formula can often allow you to measure an entire marketing plan much sooner than you would be able to using only traditional marketing methods
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