social media, seo, and otas - lodging dynamics

SOCIAL MEDIA, SEO, & OTAsNeONBRAND

SOCIAL MEDIA

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HOW DOES SOCIAL MEDIA INFLUENCE BUYING BEHAVIORS?

▸ Reviews

▸ Search Engine

▸ Deals

▸ Referrals

NEARLY HALF (45%) OF DIGITAL BUYERS WORLDWIDE SAID THAT READING REVIEWS, COMMENTS AND FEEDBACK ON SOCIAL MEDIA INFLUENCED THEIR DIGITAL SHOPPING BEHAVIOR. SOME 44% OF RESPONDENTS ALSO SAID THAT RECEIVING PROMOTIONAL OFFERINGS ALSO INFLUENCED THEIR SHOPPING BEHAVIOR.eMarketer.com

FIRST TIMERS VS. REPEAT BUYERS

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HOW CAN SOCIAL MEDIA ATTRACT FIRST-TIME CUSTOMERS?

▸ Friend Engagement on posts

▸ Friend Recommendations

▸ Targeted Ads

▸ Lead Nurturing

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HOW CAN SOCIAL MEDIA INFLUENCE BRAND LOYALTY FOR REPEAT CUSTOMERS?

▸ Check-ins

▸ Engagement

▸ Messaging

▸ Review Follow-ups

▸ Reputation Management

▸ Retargeting

TECHNICALLY SPEAKING

SOME OF THE TYPICAL DAILY TASKS FOR A SOCIAL MEDIA MANAGER INCLUDES: ‣ CREATE CONTENT TO BE SHARED (BLOG

POSTS, VIDEOS, GRAPHICS AND OTHER MEDIA)

‣ CHECK INDUSTRY RELATED NEWS ‣ REPLY TO INCOMING SOCIAL MEDIA

POSTS ‣ RESEARCH NEW INFLUENCERS TO

CONNECT WITH ‣ PUBLISH NEW SOCIAL MEDIA POSTS ‣ SCHEDULE SOCIAL MEDIA POSTS FOR

THE WEEK/MONTH/IMPORTANT DATES ‣ REVIEW SOCIAL MEDIA ANALYTICS ‣ ENGAGE WITH FOLLOWERS ‣ FOLLOW UP WITH EMAILS, PHONE

CALLS AND SOCIAL MEDIA CONVERSATIONS

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WHAT’S THE BENEFIT OF A MANAGED SOCIAL MEDIA PRESENCE?

▸ Consistency

▸ Polished

▸ Edited

▸ Targeted

▸ Intentional

SEARCH ENGINE OPTIMIZATION

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WHERE DOES SEARCH ENGINE OPTIMIZATION TAKE PLACE?

▸ On your website

▸ Off your website

▸ Directory Listings

▸ Reviews

ONLINE TRAVEL AGENTS

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WHERE ARE YOUR POTENTIAL CUSTOMERS SHOPPING?

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HOW TO WIN ON THE OTAS?

▸ Complete hotel details on each OTA

▸ Images, images, images (and videos?)

▸ Reviews on the OTA

▸ Regular updates

HOW DO WE WIN?

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KEANE CADIENTE

(801) 335-6472 keane@neonbrand.com

WESLEY TINGEY

(702) 850-2922wesley@neonbrand.com

KURT WANKIER

(702) 960-4875kurt@neonbrand.com

KENNY ELIASON

(702) 720-3234 kenny@neonbrand.com