social media trends 2017

SOCIAL MEDIATRENDS 2017

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Snap & Facebook: Just try to live without them

Big Brands are Shedding the “Social” and Elevating their game

1

Snapchat’s strategy is representative of a growing trend

as networks ditch their “social” tag‘‘ ‘‘ 

4

Acquisitions : Building Huge Conglomerates

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Ride the wave of “Super reality”

Connecting people to the flow of the ambient web

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6

© Facebook 10 year Roadmap

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Facebook plans to teleport you by 2025

@MarieDOLLE @Kantar_Media

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Marck Zuckerberg’s Annual ChallengeJasper – by Morgan Freeman

IRON MAN

Facebook is creating an ambient web‘‘ ‘‘ 

In the long run, I think we will evolve in computing from a mobile-first to an AI first world.

- Sundar Pichai PDG de Google

‘ ‘  ‘  ‘ 

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Content Distribution becomes the life of the party

Pushy narratives are out. Engaging Experiences are IN.

3

Over 80% of Buzzfeed’s reach exists beyond the

bounds of their website ‘‘ ‘‘ 

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Before

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After

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Distributed Content : New Narrative forms!

@MarieDOLLE @Kantar_Media

Conversational Journalism NewsGame Journalism « Snap Journalisme »

Citizen Journalism

Immersive Journalism

Drone Journalism

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Chatbots have ARRIVED … but they’re not alone

Shedding light on “Dark Social”

4 @MarieDOLLE @Kantar_Media

A growing Market

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Brand Opportunities

Messaging Apps

Bot « News » News/Sport/ Finance

Techrunch, CNN, Quartz, Washington Post, Wall Street Journal, The Score, NBA

Bot « Gaming »

Jeux / Gaming :  Mypokerbot

Critiques de film:Tiffbot

Bots Personnages: Call of duty, Insidious 3

Bot « service »

Virtual assistant: Spring Bot, Radisson Blu,

Client service:

Louis Vuitton, Everlane, Hotels Hyatt, Booking.com, Starwoods

Weather : Yahoo

Taxi : Uber

Learning : Duolingo

health : DoctoSante, HealthTap, Smart Alfred

Bank : Bank of America

Bot « Shopping » E-commerce:

1-800-flowers, H&M, Sephora

food: Pizza Hut, Domino’s

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21

Q&A sheds its shackles and dives into deep engagement

Celebs & Influencers at your service

5

22

Fenda & Wang Sicong China’s newest viral app pays users to ask celebrities gossip questions

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Influencer Programs – trendy gamble or wise investment?

Finding the right friend in the trust economy

6

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Influence Marketing is the next big thing

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The rise of Influencer arketing Schools

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Tous Sous influence…

In GB 35% of the population

are « Advisers »

Source TGI Kantar Media

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Welcome to the “Trust Economy”

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Exemple : série Black Mirror"What's your rating"

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Content. Chatter. Connection

Social media enters the live streaming space

7 @MarieDOLLE @Kantar_Media

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Du second écran au premier écran…

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Speak Up!

Personal Assistants are driving conversational “answer engines”

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Facebook vs Google ?

Facebook aims to provide a research and question-and-answer service that will outperform any other search engine‘‘

‘‘ 

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Social Commerce – Can yesterday’s goat become tomorrow’s gold?

Pinterest stakes its claim to the throne

9

35

Time Spent on Platforms

Pinterest :

14 minutes per day

Facebook :

40 minutes per day

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How Pinterest is cracking the social commerce code

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Meet Facebook Workplace… your new coworker

Social Tools square-off for control of your office

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A growing market…

a revolution in the way we effectively chatter at work ‘‘

‘‘ 

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Technology is a Tool, not a Learning OutcomeDon’t get blinded!

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Additional Resources

View the video on youtube Donwnload the study in fullhttp://www.kantarmedia.com

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Q/R

About Kantar Media

Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.

For further information, please visit us at www.kantarmedia.com